Data Driven ROI
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Data Driven ROI
Service Lags In Telcos Lead To Customer Defections
Traditional telecommunications companies are facing increasing pressure from a variety of directions. These companies are being challenged to provide innovative offerings (to compete with those from mobile device providers) or fend off price challenges from upstart providers.
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Acquisition
Watch This
Most video contests receive only 50 to 250 entries. But don’t be discouraged. It’s the total reach that really counts, according to new Forrester Research.
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Data Driven ROI
Ditching the Guesswork
Count Neal Cohen among the direct marketers looking to refute John Wanamaker’s statement, Half the money I spend on advertising is wasted. The trouble
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Data Driven ROI
Feedback Loop
Tell any group of retail sales associates that the customer is always right and you’ll probably inspire some heated debate. Let’s face it: Sometimes,
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Data & Analytics
Unity in the Ranks
Through a national database appending initiative this spring, the United Jewish Communities/Jewish Federations of North America was able to help local
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Data Driven ROI
CM Listline: Back to School
Today’s Students Need More than backpacks and binders. They’re mobile and they know how to leverage technology in ways many chief marketers have yet to
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Acquisition
Beating the Seasonal Odds
Just like actors who get over being identified with an iconic role think Melissa Half Pint Gilbert or Adam West products can also get typecast as Alouette,
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Data Driven ROI
Now Why’d They Do That?
Advanced analytics tools are a priority for companies today. Because they show companies where to trim, where to expand and where to change ingrained
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Data Driven ROI
Delta Air Lines Adds Diamond Level To Loyalty Program
The 2010 version of Delta Air Lines
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Acquisition
HP’s YouTube Video Contest is Hands-On and Hands-Only
Computer maker HP is ready to make everything about you famous—except your face