Data Driven ROI
-
Acquisition
Alouette Beats the “Seasonality” Odds
Think of it as a typecast actor: like Melissa Gilbert who played Half Pint in “Little House on the Prairie.” No matter what other role she takes on
-
Data Driven ROI
Chase Launches Rewards Card For Affluent Market
Chase Card Services has debuted Chase Sapphire, a rewards card aimed at the top 15% of American households, as ranked by income. More, along with The Snarker’s Take, follows.
-
Data Driven ROI
Triton Digital Acquires Loyalty Marketing Program Firm
Triton Digital has acquired Enticent Inc. Triton will combine Enticent with its Mass2One Media unit to form a new division called Triton Loyalty.
-
Data Driven ROI
Reward Program Communication Lacking: Study
Don’t be surprised to find your loyal customers are greeting their rewards statement with a shrug. According to a recent study, more than two-thirds of all consumers rate their satisfaction with their statements seven or lower on a scale of one to ten.
-
Data Driven ROI
Webloyalty Links With Clipper Magazine
Webloyalty.com has partnered with Clipper Magazine, a nationwide coupon
-
Data Driven ROI
CRM Software Provider Sedona Juggles Revenue Model
CRM provider Sedona attributed a $170,000 revenue drop in part to a change in how it books revenue. More, plus The Bean-Counter’s Take, follow.
-
Data Driven ROI
ICT Group Expands Indian Facility
ICT Group, a provider of customer management and business process outsourcing solutions, has expanded its business processing operations in India
-
Acquisition
Banana Republic Contest Offers to Let Entrants Go “Mad”
Apparel retailer Banana Republic is using the upcoming launch of the third season of “Mad Men” TV series to drive traffic into stores with a contest to win a walk-on part in the highly-regarded AMC series
-
Acquisition
Land’s End Web Site Wants to See Kids’ Backpack Wishes
Land’s End has launched an interactive site that will let kids add a backstory to their virtual backpacks and offers parents the chance to win a backpack by posting their child’s creation to Facebook
-
Acquisition
All American Pet Mounts Search for Million-Dollar Canine
Because nothing succeeds online like adorable puppies, natural pet food maker All American Pet Brands has launched a contest to find the nation’s cutest dog, holding out a $1 million prize as a bone. The competition, which launched last Saturday at …