Data Driven ROI
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Data Driven ROI
Points Taken
As goes Manitoba, so goes the whole of the Great White North? Air Miles, a Toronto-based loyalty program, certainly hopes so: The program’s partners that
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Data Driven ROI
Ways to Boost Loyalty Program Participation
Getting people to sign up for loyalty programs is no problem. But getting them to actually use the programs is another story
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Data Driven ROI
Make it Count
During the weeks leading up to a marketing effort, a top campaign strategist does everything possible to glean customer insight. Targets are segmented
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Acquisition
Frito-Lay Turns Contest Winner’s Story into Webisode
A mom from Boise, Idaho has won the “Inspire Us” contest from Frito-Lay and will have her entry turned into an animated webisode as part of Pepsi’s larger “Only in a Woman’s World” campaign
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Acquisition
Ubisoft Helps Girls Picture the Future with College Cash
Video game maker Ubisoft is promoting the October launch of four new titles in its popular ‘Imagine” casual game series with a month-long “Imagine Your Future” scholarship sweepstakes
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Acquisition
Hilton Sweepstakes Taps into “Mad Men” Glamour
The Hilton Family of hotel properties checks in as the latest brand to borrow some of the marketing buzz generated by the multiple-Emmy-Award winning show “Mad Men” with a “Live like a mad Man” sweepstakes
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Data Driven ROI
Merkle Rebrands Itself As A CRM Agency
Merkle, which had formerly touted itself as a database marketing firm, has changed its brand image to
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Data Driven ROI
Choice Hotels Names Edward J. Valle Chief Marketing Strategist
Choice Hotels International, Inc. has tapped Edward J. Valle to serve as chief marketing strategist.
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Data Driven ROI
Holland America Launches Loyalty Program
Cruise firm Holland America Line has rolling out the Mariner Society Rewards Program, a new loyalty scheme.
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Acquisition
Hershey Video Contest Seeks College Football Fan
Hershey is about to take the field, college football field that is. The candy maker is embarking on its first year as an NCAA corporate partner and is set to launch its first major promotion