Data Driven ROI
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Data & Analytics
Data Can Be Sexy
There’s no shortage of puns and wordplays that come to mind when thinking about the marketing strategy of a retailer like Frederick’s of Hollywood. But
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Data Driven ROI
Here Come the Social-lists
A NEW BREED OF HAS RECENTLY ENTERED THE DIRECT MARKETING COMMUNITY They aren’t changing society and they don’t have a political agenda, but they may be
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Data Driven ROI
Loyalty Lab, Rapleaf Join To Offer Promotions to Influential Consumers
CRM firm Loyalty Lab has struck a partnership with social data provider Rapleaf. The agreement enables Loyalty Lab to integrate Rapleaf
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Data Driven ROI
Rick Faulk Joins Landslide As CEO
Rick Faulk has joined Landslide Technologies as president and CEO.
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Data Driven ROI
Dukky Picks James Treuting For CEO
James P. Treuting will join Dukky as CEO. He replaces founder and former CEO Shawn Burst.
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Acquisition
Amex Pitches Card Use During NYC Restaurant Week
American Express cardholders have been given another reason to use their cards when dinning out in New York City this week
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Data Driven ROI
Consumers Like Loyalty Perks, But Marketers Unsure of Results: Study
Customers like the perks and rewards of loyalty schemes, but the programs aren’t necessarily meeting marketers’ business needs, according to a new study from the CMO Council.
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Data Driven ROI
Commerce Opens Hosted CRM Offerings To France, Holland And The U.K.
Commerce Corp. has expanded its customer relationship management hosting service to France, Holland and the United Kingdom.
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Data Driven ROI
New York & Co. Expands Contract with Alliance
New York & Co., an online marketer and retailer, has expanded its contract with Alliance Data Systems Corp