Data Driven ROI
-
Data Driven ROI
Who Are They?
More and more digital marketing plans have to live in a window of a fiscal quarter or less. But does that mean your consumers will drop off the face of
-
Data Driven ROI
The Rules of Business Data
A new study evaluating several sources of business-to-business data has a seemingly simple question at its heart: Which source is best? There’s a second
-
Data Driven ROI
Sprint Calls on Best Customers
In 2009, Sprint set out to reward the top tier of its 48 million customers with its first loyalty program, Sprint Premier. The program is free to customers,
-
Data Driven ROI
Making Models Work for You
As I looked through the daily updates from NextMark and Standard Rate and Data Service (SRDS), I realized there really are no new transactional based, direct mail-sourced lists coming to the market. This has been the case for a while now. It’s no surprise given the economy and the fact no one is jumping into new business ventures. Further hampering our mail efforts is the fact universes have shrunk over the past two years, so marketers have had to dig deeper (and to less profitable lists) to reach desired mail goals.
-
Data Driven ROI
Finance Industry Loyalty Scheme Provider Gets Cash Infusion
RewardsNow has finalized a $7.5 million investment from Edison Venture Fund.
-
Acquisition
Canadian Club Starts the Hunt for Missing Hidden Cases
The Canadian Club Whiskey brand is sending people off once again on a search around the planet for hidden cases of the liquor
-
Acquisition
Ford Gives Away Super Duty Truck as Part of In-Theater Show
More and more brands are using text messaging in combination with an entertainment forum to stage games, contests and other promotions
-
Data & Analytics
Recency Modeling a Beautiful Thing for Discount Beauty Center
Recency/frequency/monetary value modeling, or RFM, is a tried-and-true segmentation tactic for catalogers and other mail order marketers. But e-mail practitioners have been more reluctant to use it to segment their campaigns.
-
Data Driven ROI
Take Targeting Beyond Basic Reporting
Marketing has also evolved, and what constituted “state-of-the-art” communication a few decades ago, and even a few years ago, has changed radically, particularly in the art of targeting. But, unlike journalists, our questions have changed, and the relationships between questions and answers have become increasingly more significant.
-
Data Driven ROI
Loyalty 360 To Offer LoyaltyOne, Epsilon Thought Leadership
The Loyalty One and Epsilon businesses of Alliance Data have inked a sponsorship agreement with The Loyalty Marketer