Data Driven ROI
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Acquisition
Dunkin’ Donuts Tweets a Contest, But Misses the Mark to Upsell
Dunkin’ Donuts tweeted recently about a contest: “A bathtub of DD coffee? Naming a pet Dunkin’? How would u share ur fanDDemonium in The Ultimate DD Coffee Fan contest?”
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Data Driven ROI
Can Third-Party Rewards Create First-Class Relationships?
Do third-party rewards dilute the branding message and relationship program participants have with marketers? Direct Newsline spoke with Jill Goldworn, president and co-founder of rewards and incentives provider TheFirstClub about the challenges and opportunities available to marketers seeking to broaden their reward program offerings.
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Data Driven ROI
The Power of a Customized Email Promotion
We all know customized emails can be effective. Here are some of their most important characteristics
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Acquisition
Aloft Hotels Uses Digital Tags as Sweeps Entries
Aloft Hotels is trying something new: scattering digital tags around its hotels for customers to search for
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Data Driven ROI
Digital Technologies That Help Build Consumer Loyalty: Study
In the consumer loyalty space, digital technologies have made it far easier for brands and retailers to maintain direct communication with existing customers and recruit new ones
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Data Driven ROI
Epsilon’s Raiche Tackles Challenges, Opportunities In Healthcare Marketing
By her own admission, Stacey Raiche doesn’t have a traditional direct marketing background. But Raiche, who recently joined marketing services firm Epsilon as senior VP, in support of the healthcare practice within Epsilon’s strategy and analytics consulting group, views this as an advantage.
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Acquisition
Philly’s Viral Spread
Mix some Philadelphia Cream Cheese with a few of your favorite ingredients and you could be on your way to winning the Real Women of Philadelphia Recipe
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Data Driven ROI
Stepping Out: Data helps Spring-Green Lawn Care eliminate two-step sales process
The lawn-care industry’s traditional prospecting methods might kindly be deemed convoluted. A potential supplier calls a lead and requests the opportunity
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Data Driven ROI
Room at the Inn
La Quinta is in the business of putting people up for a good night’s rest at any of its 800 mid-scale hotels. It is also in the business of making sure
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Data & Analytics
A Marketing Segmentation Primer, “Seinfeld” Style
Marketers always need to think about the segments that have the greatest need for their products. Targeting effectively depends on data and analytics, a concept that Kramer on “Seinfeld” could have applied to marketing the Bro.