Data Driven ROI
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Acquisition
Online Games Add to Chuck E. Cheese In-store Entertainment
Chuck E. Cheese has found a niche in online games. It’s latest, Chuck E. Blocks, challenges kids and their families to balance falling cubes on a paddle for a chance to win up to 50 free tickets
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Data Driven ROI
Global Loyalty Programs Need a Local Flavor to Succeed
Marketers who want to create loyalty programs around the world should design them with each country’s needs and customs in mind. Cultural differences mean that the programs which work in North America won’t necessarily translate well to other parts of the globe.
The emerging BRICS (Brazil, Russia, India, China and South Africa) markets are fertile grounds for the next generation of loyalty program participants. These countries are growing, in terms of middle-class population and economic clout, and their citizens are open to established western brands. In addition, they’re eager to participate in loyalty schemes, according to a new study.
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Data Driven ROI
Beyond Facebook: 3 Innovative Promotions Using Other Platforms
When people talk about social media promotions and highlight best practices from case studies, they are almost always focused on Facebook. And while it makes sense for marketers to turn to the behemoth for their promotions, there are a lot of specialized, smaller networks that are equally effective in achieving results.
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Acquisition
Big Idea Skintimate: 2011 IMA Award Winner
2011 IMA Award winner, Best Use of Online Contest or Sweepstakes for Lead Generation | Almost 5,000 teenage girls signed up for an essay video contest branded by Skintimate Signature Scents for the chance to become a member of one of two crews of nine girls to be flown to Hollywood to produce a film and edit a short movie
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Acquisition
Lapostolle’s Uncork the Passion: 2011 IMA Award Winner
Best Social Marketing Campaign: Twitter | Twitter became the marketing vehicle of choice to host the “Uncork the Passion” contest, which offered a chance to apprentice at the Lapostolle winery in Chile
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Data Driven ROI
Monster.com and Alicia Keys: 2011 IMA Award Winner
Best Integration of a Campaign into a Brand’s Main Website | Looking to change jobs or score your first one? How would you like to be the social media voice for a recording superstar’s nonprofit organization? That was the incentive offered in a campaign developed by agency The Marketing Arm and online job lister Monster.com
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Acquisition
Visa’s Watch Your Way to Brazil Sweepstakes: 2011 IMA Award Winner
2011 IMA Award winner, Best Social Marketing Campaign: Networks | consumer-generated videos were created by FIFA soccer fans to trumpet their favorite national teams in a promotion from Visa designed to drive awareness of its exclusive card sponsorship of the 2010 FIFA World Cup South Africa
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Data & Analytics
Voice Of Customer Data Worth Collecting And Analyzing Despite Challenges
Analyzing customer opinions can provide valuable insights. This knowledge, however, is not easily gained. Knowing how to collect this information without biasing it, and aggregating qualitative — non-numeric — data can be daunting. Chris Cottle, executive vice president of marketing and products for Allegiance, offers thoughts on best practices in aggregating and using customer opinions.
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Acquisition
Seven Rules for Getting Started in Gamification
Gamification is the process of making the expected fun – or at least a little more interesting. Here’s how you can get started incorporating gamifcation into your marketing and loyalty campaigns