Data Driven ROI
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Acquisition
Meyer Becomes Official Snowplow
Meyer Products, a snow and ice control manufacturer, has formed marketing partnerships with five NFL teams for the 2004 season. As part of its partnership, Meyer Snowplows will be the Official Snowplow of the Cleveland Browns, Buffalo Bills, Baltimore …
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Acquisition
Cingular Wireless Targets High Schoolers
Appealing to teens, Cingular Wireless has tied in with Universal Music Group artist Busted. The band is already hot on the European music charts and about to make its debut in the states. Schools across the country will compete for a private concert by …
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Acquisition
Black & Decker Teams With Boomer Esiason
Black & Decker will let consumers match wits with former NFL quarterback Boomer Esiason is an online sweepstakes designed to promote the toolmaker’s new line of laser tools. Black & Decker’s Beat Boomer contest starts Sept. 14 at www.blackanddecker.com. …
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Acquisition
Kohl’s Premieres Radio Disney Apparel for Girls
Radio Disney apparel is hitting the shelves of Kohl’s Department Stores just in time for back-to-school. A Kohl’s shopping sweepstakes kicks off the new line of tween threads this month. One Radio Disney listener and his or her family will have the …
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Acquisition
Wrangler Dangles a Ride with Dale Earnhardt, Jr.
This fall, Wrangler is giving consumers the chance to win a trip around the track in a Nextel Cup racecar with Dale Earnhardt, Jr. Gearing up for the promo, consumers can visit Wrangler.com from now through Sept. 27 to take a virtual test drive online …
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Acquisition
Live from Pilot Pen: Michelob Cross Promotes Local Venues
NEW HAVEN, CT—Michelob ULTRA capitalized this week on its sponsorship ties by cross promoting two events held within one hour of each other in Connecticut. Anne Worcester When the Professional Golf Association decided to move its Buick Championship …
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Acquisition
Donald Trump Introduces Namesake Board Game
Donald Trump: The hit show, the girls, the hair, the tower and now the board game. Hasbro Games is introducing Trump the Game, a high-stakes board game, where the winner can make millions of dollars. To kick off the launch, last week, fans crowed into …
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Acquisition
Tanger Outlets Partners with DreamWorks for Shark Tale Promo
Tanger outlet centers has partnered with DreamWorks in support of the studio’s upcoming animated movie release Shark Tale. Tanger shoppers can enter to win Shark Tale sweeps Tanger will give visitors to www.tangeroutlet.com the chance to hook some …
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Acquisition
MGM Puts Fans into Video Game
MGM Consumer Products has launched a new sweepstakes in support of the Stargate SG-1 videogame that gives a gamer the chance to appear as a character in the new game. Participants may register at www.mgm.com/contest.do between Aug. 24 and Sept. 24 to be …
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Acquisition
General Foods Uses Contest to Debut Low-Fat Hot Beverages
General Foods International has launched an essay contest in honor of National Women’s Friendship Day next month and to coincide with the relaunch of its sugar free, low fat flavors of hot beverages. This marks the brand’s first essay contest, which …