Data Driven ROI
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Acquisition
Smuckers Hosts Latest Pillsbury Baking Contest
J.M. Smucker Co. carries on the Pillsbury brand’s baking-contest tradition with a kids’ baking contest this fall. Smucker acquired the Pillsbury baking mixes business in June 2004 when it bought International Multifoods Corp. for $840 million. (General …
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Acquisition
ALLTEL & Motorola Launch Super Bowl Sweeps
ALLTEL and Motorola kicked off the TXT2Win MVP Sweepstakes with a $1 million prize to be awarded to one of five winners selected to attend Super Bowl XXXIX in ALLTEL Stadium at Jacksonville, FL, on Feb. 6, 2005. In addition, thousands of other …
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Acquisition
Cingular Wireless Teams with ABC Sports & ESPN
Cingular Wireless is teaming up with ABC Sports and ESPN this college football season to give fans the power to choose the All-America Player of the Week. The Cingular Wireless/ABC Sports All-America Player of the Week and Player of the Year will be …
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Acquisition
Old El Paso Asks Kids to Stuff It
General Mills touts a new Old El Paso dinner kit with a recipe contest for kids. The Stand ‘N Stuff Contest asks kids to submit taco recipes using the new Stand ‘N Stuff taco shells. Grand prize is a family trip to Walt Disney World; four finalists win …
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Acquisition
Gillette Sending Winners to Stadium
The Gillette Co. has launched an online nationwide consumer sweepstakes that will offer one lucky football fan and three guests the opportunity to experience Gillette Stadium like VIPs for a weekend, including behind-the-scenes access before, during and …
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Acquisition
Father Wins $1 Million in Pepsi’s $1 Billion Giveaway
A 44-year-old father of three from Massachusetts won $1 million in Pepsi’s Play for a Billion TV show, which aired Sunday night on ABC. He is the second player to miss the $1 billion grand prize in the two times the promotion has run.
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Data Driven ROI
The Next Generation
Marketers’ high-tech solutions achieve the kind of customer relationships mom-and-pop shops built on their own
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Acquisition
Tylenol Maker Settles with NY AG Over Sweeps
The New York Attorney General last week settled with the maker of Tylenol, who has agreed to stop running advertisements that make it appear that a consumer must make a purchase in order to enter the company’s sweepstakes. McNeil Consumer and Specialty …
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Acquisition
Nestea Rolls Snowman with Web site, Tour
Nestea Cool iced tea builds up its Cool Snowman character with a Web site upgrade and mobile tour. The Snowman teas up hip-hop The site, www.nesteacool.com, is hosting a Cool to the Core sweepstakes awarding trips to the Dec. 30 GigAmerica Urban Music …
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Acquisition
Showtime Promotes Dead Like Me with New York Musician
Showtime Networks and MGM Television Entertainment have joined forces in a promotional campaign introducing the hit series Dead Like Me to fans of breakout New York club musician Gavin DeGraw. DeGraw will appear as a street musician on the Oct. 24 …