Data Driven ROI
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Acquisition
Top Brands Gearing Up for NBA’s China Games
Six major brands have signed as marketing partners of the NBA China Games 2004. Customers purchasing a NBA China Games Combo Meal at McDonald’s locations in China get a poster like the one above McDonald’s, Budweiser, The Coca-Cola Co., Eastman Kodak …
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Acquisition
Pizza Hut Adds Games to the Menu
Pick your partner. This month at Pizza Hut customers can play games from Patch Products before, during or after they eat. Malarky and Buzzword games will be touted on table tents at Pizza Huts’ 1,300 dine-in locations across the country. The tents …
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Acquisition
Baskin-Robbins Launches Little Cakes
Baskin-Robbins this week launches ice cream Cake Treats with cable TV and print ads and an online sweeps. The Piece of Cake sweeps lets players choose their grand prize: a personal chef, trainer, or assistant. (First prize choices are lawn service, home …
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Acquisition
StonyField Sweeps Dangles “Healthy” School Vending Machines
StonyField Farm’s has a sweepstakes underway where schools can win “healthy vending machines.” The sweeps is promoted on the lids of its yogurts and sends principals, teachers, parents, food service directors, school board members and others to …
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Acquisition
Boost Mobile Dangles Concerts for Teens
Nextel Communications targets high school students in eight markets with a rock ‘n roll sweeps for its Boost Mobile division. The Back to School Rock sweeps lets kids in Chicago, Dallas, Los Angeles, Miami, New York, Philadelphia, San Francisco and …
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Acquisition
McDonald’s Takes Monopoly Online
McDonald’s Corp. launched its latest edition of Monopoly this week, with Best Buy and Hasbro returning as partners. McDonald’s brings Monopoly online this time The Monopoly Best Chance Game 2.0 adds an online overlay for the first time. Game pieces on …
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Acquisition
AutoTrader.com and Audi Team Up
AutoTrader.com and Audi’s used car division will team up on the “Race to the Finish Line!” sweepstakes. Appearing on AutoTrader.com Dec. 31, the promotion invites online shoppers to visit Audi dealerships to take a test drive of an Audi Certified …
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Acquisition
Jo-Ann Stores Stitches Save the Children Contest
Fabric retailer Jo-Ann Stores this month launches a three-year alliance with humanitarian organization Save the Children. The deal includes cause licensing and promotions. Jo-Ann will sell fabrics that use artwork from Save the Children’s bi-annual art …
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Acquisition
Ford To Follow Oprah Giveaway
Ford Motor Co. confimed yesterday that it has signed a deal to give away family vehicles on ABC TV’s Extreme Makeover: Home Edition show. Terms of the deal were not disclosed. Ford F-150 trucks and Ford Heavy Duty trucks are used and showcased on the …
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Acquisition
Southwest and Blockbuster Offer Up 4 Million Snack Packs
Blockbuster, Inc. and Southwest Airlines have teamed to hand out 4 million snack packs on flights that include coupons for movies. The two partnered with Kraft Foods and the Coca-Cola Co., who are providing the refreshments. Beginning last week, …