Data Driven ROI

• Data Driven ROI

  The Case for Private Promotional Databases

  Business-to-business marketers have used private promotional databases to improve response and better target their mailings since the early 1980s. Now, says Linda Huntoon, executive vice president, of Greenwich, CT-based list services firm Direct Media, consumer merchants are starting to take advantage of them as well.

• Acquisition

  Best Western Uses E-Contest to Tout High-Speed Internet Access

  Best Western is out to see how smart its customers and prospects really are with a rapid-fire trivia contest aimed at touting the chain’s free high-speed Internet access. The hotel chain began yesterday its High Speed IQ Challenge, where contestants log …

• Acquisition

  Incredible Breakfast Offerings

  WALT DISNEY PICTURES and Pixar Animation Studios have teamed with Kellogg Co. to bring The Incredibles to breakfast tables through month’s end. As kids

• Acquisition

  Kmart Readies Holiday Site, Sweeps

  KMART CORP. has revamped its Web site for the holidays, with plans for a daily sweepstakes. The new site launched Nov. 18 with improved browsing capabilities

• Acquisition

  Lincoln Dangling Trip to Super Bowl Parties

  Lincoln Mercury is dangling a trip to Jacksonville during Super Bowl weekend as part of its integrated marketing campaign for its 2006 Lincoln Mark LT luxury truck. The new Mark LT truck The “Jet to Jacksonville” sweeps begins today at Lincoln.com, …

• Acquisition

  AOL Joins Makeover Craze via Sweeps

  America Online, Inc. has kicked off the AOL Digital Makeover Contest and Sweepstakes to help its members and consumers turn digital dreams into reality this holiday season. Consumers can enter the contest at Aol.com/digitalhome now through Feb. 16, 2005 …

• Acquisition

  Bluefly Gives Away Jimmy Choo, Too

  E-tailer Bluefly is offering fashionistas a chance to instantly win a closet full of Jimmy Choo shoes when they enter the “Woman’s Right to Choo’s,” sweepstakes at Bluefly.com through Jan. 15, 2005. Following a formula it earlier refined for …

• Data Driven ROI

  Penzeys Cooks Up Magazine

  The Penzeys Spices catalog has garnered a cult following, in large part because of the half-dozen or so recipes included in each issue. Now the Milwaukee-based

• Acquisition

  CNN Touts Aviator Sweeps Via Online and On-Air

  CNN Advertising Sales and Miramax are teaming to promote the studio’s Dec. 17 release of The Aviator, a bio-flick chronicling Howard Hughes’ early career. The film stars Leonardo DiCaprio and is directed by Martin Scorsese. On-air spots promote the …

• Acquisition

  Revlon Sweeps Dangles Diamonds and Glitzy Parties

  Just in time for the holidays, Revlon is out with a sweepstakes dangling Hollywood style parties and diamond rings. The Revlon Wrap Yourself in Red Sweepstakes offers participants a chance to win a trip to Entertainment Weekly’s 2005 Emmy Awards Party …