Data Driven ROI
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Acquisition
Showtime Links to Web Site for Sweeps
To further leverage the subscription-based network and The L-Word series, Showtime is giving viewers a chance to enter a sweepstakes with iVillage.com, an Internet site for women, to win an Apple iPod. L Word instant-win game offers Apple iPod Under …
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Acquisition
Starz Give Subscribers Chance to Live Like a Star
The Starz cable channel is giving its subscribers a chance to live it up celebrity-style with its Live Like a Movie Star Sweepstakes. The sweeps features a grand prize trip to live in the lap of luxury and jet-set from coast to coast. The winner and a …
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Acquisition
Nerf Brings Hoop to Youngsters with Sweeps
Hasbro, Inc.’s Nerf brand is bringing basketball to life through an online sweepstakes offering one young fan a trip to St. Louis to see a Harlem Globetrotters game and attend other basketball-related event. Nerf offers sweepstakes for hoop fanatics …
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Data Driven ROI
10 Ways to Get the Most from Co-op Databases
Cooperative databases such as Abacus, I-Behavior, NextAction, Z-24, and Prefer account for more than half of the prospecting done by small and midsize catalogers, according to Stephen R. Lett, a Bethany Beach, DE-based direct marketing consultant. Why? Because these prospect names perform well and represent a good value for the money.
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Acquisition
JCPenney Touts Sweeps During Oscars
JCPenney will break its spring advertising and announce its sweepstakes winner during the Feb. 27 broadcast of the Academy Awards. Diedrich Bader gets distracted on his way to JCPenney’s sweepstakes One spot touts the chain’s Biggest Star Sweepstakes, …
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Acquisition
EBay Hides Cash for Treasure Hunt
EBay members take the back roads in an online treasure hunt dangling as much as $225,000 in prizes. Hidden prizes drive traffic The Feb. 16-23 Treasure Hunt combines an instant-win game and a sweepstakes to drive site traffic and activities. Each day, …
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Acquisition
RIF Offers ‘I Love My Pet’ Writing Contest
Non-profit children’s literacy organization Reading is Fundamental, Inc. (RIF) is sponsoring a writing contest for children to express how much they love their pet, offering the top winner a Because of Winn-Dixie prize pack worth more than $100. RIF …
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Acquisition
Yard-Man Dangles NASCAR Lawn-Mowing Experience
Lawn equipment manufacturer MTD is leveraging its Yard-Man brand’s NASCAR sponsorship by dangling a chance to have driver Kevin Harvick and his pit crew mow their lawn. Kevin Harvick on his Yard-Man racing mower Consumers can enter at participating …
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Acquisition
Mattel to Release Lindsay Lohan Doll
Lindsay Lohan is coming to a doll near you. The Mean Girls star has become the latest face in the fall My Scene Goes Hollywood line. The doll, which will feature Lohen’s likeness, will wear a beige dress and a faux fur-trimmed coat ideal for a …
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Acquisition
Musicland Web Site Rewards Bad Dates With Gift Cards
A bad date just might pay off through a new sweepstakes offered by Crankycupid.com, a Web site that rewards love-scorned consumers with free gift cards. Cranky Cupid readies his arrow to strike down-on their luck in love consumers Cranky, the …