Data Driven ROI
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Acquisition
Wisconsin Cheese Instant-Win Touts $1.6 million in Prizes
Wisconsin Milk Marketing Board touts Wisconsin cheese with an on-pack/online instant-win game awarding $1.6 million in prizes. UPCs and FSI codes serve as gamepieces The Win in a Flash game lets consumers play with a UPC code from a package of …
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Acquisition
Baskin-Robbins Touts New Non-Ice Cream Beverage, Contest
Print ad touts Baskin-Robbins newest creation, the Bold Breezes beverage line Baskin-Robbins has launched a new marketing campaign surrounding its first non-ice cream beverage, Bold Breezes, and an online essay contest offering consumers a chance to …
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Acquisition
Kodak Builds Customers for Prints with NASCAR
Eastman Kodak Co. is leveraging its NASCAR sponsorship with a sweepstakes and promotion that allows consumers who are making prints at one of its locations to receive a NASCAR souvenir photo. Beginning yesterday, both the printers and collectible photos …
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Acquisition
Lincoln Mercury and 7 UP Finalists to Square Off for $1 Million
The top-two teams in the Big East won’t be the only ones facing off Saturday at Madison Square Garden. Winners of separate sweepstakes held by 7 UP and Lincoln Mercury will compete against each other for a chance to win up to $1 Million. 7 UP dangles a …
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Acquisition
P&G Tunes Up Spring Break Offer
Procter & Gamble is putting a soundtrack to spring-cleaning. Five P&G brands harmonize on sampler CDs Five of P&G’s cleaning brands are taking part in Take the Bore Out of the Chore, a spring-cleaning promo that gives a CD sampler with purchase. …
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Acquisition
Ashlee Simpson Shows Off ThermaSilk Hairdos on Tour
ThermaSilk has partnered with rockstar Ashlee Simpson for her first concert tour where she will show off hairstyles using ThermaSilk products. Bonus prizes and face time with Ashlee Simpson support her concert tour with ThermaSilk Celebrity hair …
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Acquisition
Wrigley Revives Doublemint Twins with Contest
Wm. Wrigley Jr. Co. is on the hunt for new Doublemint Twins. Wrigley does a double-take on its historic campaign The gum leader will hold casting calls in New York City and Chicago next month to find twins to star in a new version of its historic …
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Acquisition
Matchbox Offers Buried Treasure Sweeps
Mattel is out with a new line of Matchbox toys tied into an instant-win sweepstakes, which offers consumers a grand-prize trip to the Caribbean. The Matchbox Buried Treasure playset offers consumer an instant-win sweeps The Matchbox Buried Treasure …
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Acquisition
Robots The Movie brings $150 million in Promotional Tie-ins
Brands are lining up to promote Twentieth Century Fox’s upcoming film Robots The Movie, which hits theaters nationwide on Friday. Brands are clamoring to tie-in with the new Robots The Movie, which hits theaters Friday Robots introduces audiences to …
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Acquisition
Strawberry Shortcake Sweetens New Line With Sweeps
Strawberry Shortcake is back and is sweeter than ever, touting a new sweepstakes and meet and greet tour for young consumers. Strawberry Shortcake and company tout new Seaberry Beach line DIC Entertainment and American Greeting Corp. are celebrating …