Topic

Data Driven ROI

  • Acquisition

    House of Blues, McDonald’s Big Mac Team Up for Sweepstakes

    Blues music is the latest offering under a new sweepstakes at McDonald’s Corp., which gives consumers a chance to win tickets to the House of Blues concerts. McDonald’s is teaming up for its first-ever partnership with live music brand House of Blues to …

  • Data Driven ROI

    Mail Call

    Direct mail is playing an ever-larger role in promotion. Whether for coupons or sample distribution, building buzz for product discounts or driving consumers to the Web to try online sweeps, direct marketing is the name of the game.

  • Data Driven ROI

    No Nickel and Dime

    Coupon distribution via free-standing insert was up 7.7% in 2004, according to TNS Media Intelligence, to 251 billion offers — the fastest growth rate the company has recorded in five years. Total FSI pages in North America also grew 7.7%, to 189.3 billion.

  • Data Driven ROI

    Billing Boom Slows

    Promotion agency revenues hit an estimated $4.22 billion in 2004, up a respectable 12%. That’s less than half of the 26% increase agency execs had been expecting for 2004, but a steady increase nonetheless. Nearly half of U.S. agencies expect to boost revenues in 2005; and a quarter of shops say they expect a bump of 20% or more.

  • Data Driven ROI

    Riding the Tide

    Arising tide may lift all boats, but when it comes to the growth of the promotional marketing industry, not all boats are rising as quickly or as far as others this past year.

  • Data & Analytics

    Direct Mail, DRTV Most Effective in Reaching Hispanics

    Direct mail was the most popular channel used by Hispanics that made direct response purchases, followed by DRTV and online marketing. Telemarketing trailed a distant fourth, according to a new study from the Direct Marketing Association and Directo: the DMA’s Council for Hispanic Marketing.

  • Data Driven ROI

    The Latest Matchback Tools

    By now most multichannel merchants know about matchbacks and the importance of understanding where online and retail buyers are coming from rather than guesstimating the percentage of sales driven by the catalog or an e-mail campaign.

  • Data Driven ROI

    Lego Builds Brand Brick by Brick

    Staying true to its mission of providing creative, confidence-building toys for children while continuing to expand its number of customer touch points has been integral to the success of Enfield, CT-based Lego,

  • Data Driven ROI

    Mind Your Business Database

    Since there are fewer businesses in the world than there are people, B-to-B databases by nature are smaller than B-to-C. However, they’re far more difficult to manage.

  • Acquisition

    Apprentice To Feature AE Clothing With A Twist

    American Eagle Outfitters is the latest brand to join a growing list of companies linking product placement deals on the NBC’s hit show The Apprentice. In the latest episode, which airs tonight at 9 p.m. ET, Apprentice contestants will face off at the …