Data Driven ROI
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Data Driven ROI
The Blame Game: Return Path’s E-Mail Metrics Troubleshooter
Let’s say you have one of the best e-zines on the market. (Who doesn’t?) There’s only one problem: Nobody is opening it.Who’s to blame? It’s those pesky newsletter writers, right? Maybe not.
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Data Driven ROI
Tips on How Not to Lose Readers (and Customers)
Want to hold on to your e-zine readers? Then respect their channel preferences and learn how to take no for an answer. That’s the word from Ernan Roman, who was leading firms like IBM through what he called consensual marketing long before Seth Godin came on the scene.
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Data Driven ROI
E-Zine Roster Doubles in Size
Are inboxes suffering from e-zine glut? One is prompted to ask that after reading that the number of e-mail newsletters has grown from 588 in 2004 to 935 in 2005.
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Acquisition
Chase Sweeps Dangles $1 Million Prize
Chase is dangling a $1 million prize for new customers in the New York tri-state area who deposit at least $500 into a new checking account through Aug. 12. But there’s a catch: The consumer chosen at random must serve a tennis ball and have it hit a …
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Data Driven ROI
Qwest Tweaks a Channel at a Time
PUNDITS SAY MULTICHANNEL marketing requires multichannel solutions. But Qwest Communications started with only one channel telemarketing when it implemented
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Data Driven ROI
Database Marketing Goes to War
GOT A KID IN COLLEGE OR about to graduate from high school? Does he drive a hulking vehicle known more for its lumbering size than its practicality? Start
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Acquisition
Couture finds a Cause
Jones Apparel Group, Inc. has survived in the cutthroat world of fashion by keeping a laser-sharp focus on the preferences of its well-heeled audience.
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Acquisition
Will Work for Beer
Picture The Apprentice set in a glacier field instead of a boardroom, and you’ve got a glimpse of Alaskan Brewing Co.’s marketing plan. The brewery has
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Acquisition
Showtime Serves Up Sweet Promotion
Showtime Networks is tapping into consumers’ love of indulgent sweets in a fall promotion with Hagen-Dazs ice cream. The premium network is giving out
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Acquisition
Ashley Furniture Goes Country
Ashley Furniture Industries, Inc. is taking country music by storm with an ongoing scratch-and-win game that highlights the County Music Association Awards.