Data Driven ROI

• Data Driven ROI

  Peppers and Rogers Answer the CRM Cynic

  As much as we respect and admire Ray Schultz for his balanced perspective and genuine reportorial talent, we have to differ with a few of the points made in his recent critique of our new book, “Return on Customer: Creating Maximum Value From Your Scarcest Resource (“The CRM Cynic: Don and Martha ROC and Roll,” The CRM Loop, July 28, 2005).

• Data Driven ROI

  CompUSA’s New Loyalty Program Engages SO/HO Customers

  CompUSA may have a cure for triskaidekaphobia—fear of the number 13—at least among small office/home office (SO/HO) owners.

• Data Driven ROI

  Rock Solid: Tips on Loyalty Marketing

  The best way to build a successful program is to create a solid financial model that can measure projected return on investment before launch.

• Data Driven ROI

  Data Debris

  Online IT buyers place heavy value on objective Web content when making their buying decisions, according to a survey from the CMO Council and KnowledgeStorm.

• Acquisition

  Gillette Dangles $1 Million for Pick of NASCAR Top Finishers

  The Gillette Co. is offering up the chance of $1 million to the NASCAR fan who picks the correct finishing order of its sponsored racecar drivers called the Gillette Young Guns. Players can go to GilletteYoungGuns.com to register and find instructions …

• Acquisition

  Journeys, Cingular Wireless Team for In-Store Promo, Sweeps

  To help drive traffic to its teen apparel stores and better connect with Gen Y, Journeys has launched an in-store promotion with Cingular Wireless, giving consumers a chance to download exclusive ringtones and enter a sweepstakes for a chance to win a …

• Acquisition

  Bluefly Names Matson CMO

  Online retailer Bluefly hired Spiegel Catalog veteran Brad Matson as CMO. Matson will oversee all marketing and communications for Bluefly’s high-end apparel Web site. He had been senior VP-advertising and brand communications at Spiegel, where he …

• Acquisition

  Schick to Sponsor Spike TV Reality Series

  Schick has signed as the main sponsor for a reality series set to debut on Spike TV next year. As part of its sponsorship, Schick’s best-selling Quattro razor will be integrated into the 10-episode series King of Vegas, with a weekly segment titled, …

• Acquisition

  4Kids TV Partners With Chuck E. Cheese For Promo

  4Kids TV has teamed up with Chuck E. Cheese Restaurants across the country to drive tune-in and awareness around the new season of 4Kids on Fox with a watch and win sweepstakes. Under the partnership, employees in 500 Chuck E. Cheese restaurants will …

• Acquisition

  Strawberry Shortcake Brand Sweetens Malls Via Tour, Sweeps

  The Strawberry Shortcake brand is out with a new promotion touting its Berry Princess line with a 10-city meet-and-greet character mall tour and sweepstakes that will treat one grand-prize winner and a guest as “princesses” for the day. Next month, …