Data Driven ROI
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Acquisition
Cartoon Network Kicks off Annual Holiday Toy Giveaway
Cartoon Network is back with its annual holiday toy give-away offering the chance to kids to win a truckload of Hasbro toys. But there’s a catch: Entrants have to act fast. Tommy and Tara, who host Cartoon Network’s popular Friday kids’ programming …
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Acquisition
Court TV To Send Viewers on Island Getaway
Just in time for the holidays, Court TV is giving viewers something to dream about— trip to a private villa in Jamaica. The network is launching its first-ever holiday sweepstakes, which will send one grand-prize winner to Half Moon Bay in Jamaica with …
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Acquisition
Sesame Workshop Endorses Sunkist Citrus
Sunkist Growers has recruited Cookie Monster and Elmo to sell citrus fruit to kids.
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Acquisition
Energizer Targets Tuners via DUB
The Energizer Bunny is hanging with gearheads for a hip-hop concert and auto tour next year.
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Acquisition
PBS Launches Las Vegas DVD Sweeps
To generate buzz around the release of its new DVD, Las Vegas: An Unconventional History, PBS has launched its first-ever DVD promotion and sweepstakes that will send two winners and two guests on a trip to Las Vegas. PBS is giving viewers a …
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Acquisition
Starz Launches Trio of Treasures Sweeps
Starz Entertainment Group is bringing mystery to life under a new campaign that lets viewers in on clue-solving action to find real-life treasure. Starz has teamed up with Michael Stadther, author of the classic fairy tale “A Treasure’s Trove,” …
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Acquisition
MasterCard Holiday Sweeps Hits Home
MasterCard International is giving away a house in its fourth-quarter sweepstakes, with an assist from Sears, Roebuck & Co. The Home for the Holidays sweeps gives cardholders an automatic entry each time they use their MasterCard— a bonus sweeps entry …
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Acquisition
Tide To Go Sweeps Dangles Apprentice Finale
Procter & Gamble’s Tide To Go has launched a sweeps tied to its appearance last week on The Apprentice: Martha Stewart (Nov. 2 Xtra). The sweeps will send one grand-prize winner and companion to the finale of The Apprentice: Martha Stewart. One thousand …
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Acquisition
Swiss Instant-Win Delivers Prizes by Cell Phone
Colgate-Palmolive broke new ground last month with a Swiss instant-win game that awarded its prizes— miles— cell phone. The sweeps, dubbed “SMS & Win Miles,” put prize codes on-pack across three Colgate products: Ajax, Softlan and Palmolive dish soaps. …
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Data Driven ROI
The Shel Horowitz E-Zine Experience
Everyone likes to save money, both in business and on pleasure. That’s why Shel Horowitz’s e-mail newsletters appear to be flourishing.