Data Driven ROI Archives - Page 255 of 342

Web Tracking Firm Blends E-Zines and Surveys

Need to poll one in three Internet users? purchasing?
BURST! says it can help. Its e-newsletter, Online Insights, goes to approximately 10,000 advertisers, agency, media reps, clients who purchase media and other media pros.

Data Driven ROI

Partnerships That Build Newsletter Lists

You can build your e-mail newsletter list quickly through the use of strategic partnerships. Look for companies who target similar demographic audiences with their Web sites and e-mails, but who are not your direct competitors.

Data Driven ROI

A Checklist for Vetting Data Partners

Be very careful with whom you work and especially with partners who send e-mail that looks like it comes from you. Your brand reputation is on the line, and the last thing you want is for anyone receiving your e-mails to feel that they are being spammed.

Data Driven ROI

FTC Says ISPs Are Better at Blocking Spam

Spammers are as busy as ever harvesting e-mail addresses, but Internet service providers block the vast majority of their attempts to flood consumers’ inboxes, according to a report released in November by the Federal Trade Commission.

Data Driven ROI

CRM Swing Shift

After years of scarfing up the lion’s share of direct marketing budgets, retention has taken a back seat to prospecting, according to Direct magazine’s latest readers’ survey.

Data Driven ROI

Kestler Financial Improves Its Two-Way Dialogue

What’s a wholesaler of financial products to over 5,500 independent brokers to do when it has to gather information regarding quotes and respond to agent inquiries? Here’s what Kestler Financial Group, Inc. did.

That was the challenge facing Kestler Financial Group, Inc. (KFG), a company specializing in securities, annuities, life insurance and long-term care insurance.

Data Driven ROI

The Age of the Paperless Bank

Rob Strickland has a dream: That banks will one day operate without paper.
But unlike many other fantasies, this one is actually coming true.

Acquisition

NY Times Touts Broadway

The New York Times is applauding Broadway with a month-long promotional campaign.

Acquisition

Dr Pepper Dangles $1 Million in Football Toss

Dec. 3 is going to be a big day for some Dr Pepper fans. During the three championship college football games held that day, one fan will compete for up to $1 million in the Dr Pepper Football Championship Challenge. Dr Pepper has held the challenge for …

Data Driven ROI

Dell/Merkle Named Platinum NCDM Excellence Winners

A direct marketing campaign Merkle Inc. coordinated for client Dell was named the 2005 National Center for Database Marketing (NCDM) Excellence Award’s platinum winner.