Topic

Data Driven ROI

  • Acquisition

    Ford’s New Site Targets Urban Market

    Ford Motor Co. has launched a custom designed Web site for its Lincoln brand, targeting urban consumers with help from former basketball great Magic Johnson. The goal is to connect with urban consumers in an engaging and relevant way as part of a larger strategy to reach the urban market.

  • Acquisition

    Guinness Sweeps Helps Tout New ESPN Show

    Guinness Draught has teamed with ESPN for a holiday promo that drives consumers online to rank the dynasties of ESPN’s new sports show Pardon the Interruption.

  • Acquisition

    Club Mom, Godiva Finish Sweet Sweeps

    Club Mom this week wraps up its month-long online sweepstakes with Godiva Chocolatier.

  • Acquisition

    Mazola Reaches Hispanics Online, On-Air

    Mazola has already convinced 50,000 Hispanics to sample its corn oil, with an online sweepstakes and on-air cameo on Sabado Gigante. ACH Food Cos. is nearing the end of its Switch & Get Rich sweepstakes that encourages Hispanics to try Mazola …

  • Data Driven ROI

    Panasonic Offers Product Info Online

    Confused about contrast ratio, or the difference between Plasma and LCD? Panasonic’s automated interactive agent has the answers for you.

  • Data Driven ROI

    Louisiana Telecom Pursues Post-Katrina Marketing

    Some marketing activities are more onerous than others. Take those of East Ascension Telephone Co. (Eatel), which had been pitching customers various service offers on its billing statements.

  • Data Driven ROI

    How to Deliver CRM Software On Demand

    We’ve all heard about On Demand Software Delivery. It occurs when software is delivered to the customer via a network (like the Internet) as a service.

  • Data Driven ROI

    The CRM Cynic: Lazy Columnist Syndrome

    Financial Times has come out with another rant about faulty customer data.
    Simon London whined earlier this month that “most of the direct mail I receive is based on information that is inaccurate (I am not, and never have been, a supporter of the Oakland Raiders), out of date (my Honda Accord was written off more than a year ago) or incomplete (since when did British citizenship imply an interest in faux-royal carpet slippers?)”

  • Data Driven ROI

    Data Debris

    Professional and personal e-mail activities are beginning to merge and users are showing a declining concern with spam, according to the sixth annual DoubleClick Consumer E-Mail study.

  • Acquisition

    Subway Rolls Out Weight-Loss Promo, Sweeps

    Subway restaurants are helping consumers with their New Year’s resolutions to diet after the holidays, kicking off its first-ever resolution hotline with Subway spokesperson and weight-loss guru Jared Fogelman.