Data Driven ROI
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Acquisition
Oil of Olay Sweeps Touts New Body Wash
Oil of Olay is out with a new body wash and is using a sweepstakes to build sales. The sweepstakes touts the Olay Ribbons Body Wash and features a three-day trip to Las Vegas to see Cirque du Soleil’s “O” at the opulent Bellagio hotel and casino. The …
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Acquisition
Fox Soccer Channel Kicks off Sweepstakes
Capitalizing on the popularity of European soccer in the U.S., Fox Soccer Channel has launched a sweepstakes in search of the “Ultimate Chelsea Fan.” The promotion also celebrated Barclays English Premier League champion Chelsea FC’s 100-year …
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Acquisition
AOL, GSN Team for Blackjack Promo
American Online is teaming up with GSN, the network for games, to design a blackjack Web page for AOL.com. Under the partnership, the blackjack hub at AOL.com/Blackjack will offer free Blackjack game play and tips from pros. The site is expected to …
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Acquisition
Red Stripe Contest Lets Fans Make Big Game TV Spot
Diageo-Guinness USA, Inc. is turning to its Red Stripe beer fans to produce a version of what a Super Bowl spot should look like in an online contest.
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Acquisition
NASCAR, The Kellys Offer Sweepstakes to Race
SportsBlast, the production company responsible for The Kellys, an animated series featured on NASCAR.com, will award a fan with a trip for four to the 2006 Daytona 500. The winner will receive tickets to the Feb. 19 race, as well as tickets to …
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Acquisition
Chrysler Launches Virtual Film Competition
A 2006 Sundance Film Festival is the perfect locale for Chrysler to launch a film competition, in which contestants can vie for a Chrysler Crossfire. Starting Friday, the carmaker will launch Chrysler in The Movies: Virtual Film Competition with …
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Data Driven ROI
PartyLite Leads Way with New IMN Program
IMN has launched IMN Party Pulse, a multi-tiered newsletter program for direct sales organizations. And it already has a client with 1 million subscribers: PartyLite, the direct selling company specializing in candles and accessories.
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Data Driven ROI
Consumers Fed Up with Excess E-Mail, Survey Shows
If one single word comes to mind after the holiday e-mail deluge, it is relevance. Consumers were more likely to delete unwanted e-mails or report the senders as spammers, according to a survey by Return Path Inc.
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Data Driven ROI
Promotional Firm Tries E-Mail Newsletter
Joseph Leeb Enterprises Inc. is a small business with annual sales of $5 million. But it faced the same challenge as many larger firms: How do you communicate with customers on an ongoing basis?
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Data Driven ROI
Some Comprehensive E-Mail Metrics
Once you get comfortable with the basic key metrics, like open and click-through rates, you are ready to go more in depth. Here are two additional metrics. Dig into them, and you will have a much more thorough sense of the success of your program.