Data Driven ROI
-
Data Driven ROI
COLLOQUY Corner: Dialogue–the Coin of the Realm
Most loyalty-marketing gurus agree that the only reason to run a loyalty program is to generate incremental profit. After all, if you’re not in marketing to make money, then you’re in the wrong business.
-
Data Driven ROI
Loyalty Program Awards Buying, Fidelity
Every marketer, it seems, has a loyalty program for something frivolous. But very few think of life’s basic necessities. So thinks one West Coast entrepreneur who has come up with just that: a program that will reward married couples up to $1 million for purchasing over the long term — provided they stay married.
-
Acquisition
Heinz Lends 200 Million Labels to Trivial Pursuit
Heinz Ketchup is taking diners back to the 80’s with a Trivial Pursuit sweepstakes that starts out in restaurants and ends up online
-
Acquisition
Frigo Plays Nintendo on 8 Million Packs
Frigo cheese is setting up a play date between kids and Mario.
-
Data Driven ROI
Customer Data: Protect Your Assets
You don’t leave your front door or your car unlocked, do you? Of course not, because you want to protect your valuable assets. For marketers, customer data are among their most valuable assets.
-
Data Driven ROI
Communications That Count
THE WAY A CATALOG REACTS TO CUSTOMERS CAN AFFECT ITS whole business. That said, it’s a wonder more catalogers don’t dedicate far more money to stellar communications.
-
Acquisition
Hilton Strikes a High Note
Hilton is looking for a few younger travelers. The chain is giving guests a golden key upon check-in that could open a special box in the hotel’s lobby.
-
Acquisition
MSN Uses Online Hunt to Drive Holiday Sales
MSN has kicked off an online scavenger hunt that leads to $100,000 in cash prizes. The campaign sends players across 10 of its sites digging for clues among a range of its products during this critical holiday shopping period.
-
Acquisition
Pontiac Contest Seeks Band for New Year’s Eve
Thanks to Pontiac, an undiscovered band will take to the stage in Times Square on New Year’s Eve. Under its biggest music promotion to date, Pontiac is
-
Data Driven ROI
Marketing Accountability and ROI, Part I
In the last few years, marketing accountability has evolved from being a directive of industry analysts and thought leaders to become a full-fledged strategic imperative for corporations.