Topic

Data Driven ROI

  • Data Driven ROI

    For Dave’s, CRM is Best in Show

    It doesn’t matter if your clientele has four legs, two legs, wings or fins: good customer relationships are vital. We chatted recently with Dave Ratner, the “chief instigating officer” of Dave’s Soda and Pet City, an Agawam, MA-based chain of pet supply stores (that, yes, also sells soda).

  • Data Driven ROI

    Recording Customers in Motion

    (Multichannel Merchant) During the next five years, retail store sales are projected to grow by 2.4%. In contrast, e-commerce sales are expected to climb by 13%-14%.

  • Acquisition

    Warner Bros., VH1 Launches Songwriter’s Contest

    Calling all songwriters. Warner Bros. Pictures and cable music channel VH1 are on the hunt for an original love song as part of a new online contest.

  • Acquisition

    USA Network Teams With Sonic for Nashville Star

    USA Network and Sonic Drive-In have teamed up for a co-branded marketing partnership for Nashville Star, which includes TV spots and an in-store sweeps.

  • Data Driven ROI

    Empowering the Lonely Loyalty Champion

    Not too long ago I spent a day teaching a group of marketing professionals about loyalty marketing. Fun it was not.

  • Data Driven ROI

    Watch Out for the Little Guys

    Sure, many of the big players in direct response have embraced database marketing’s best practices. They’re extending analytic capabilities across all mediums and integrating marketing channels into a single file.

    But they’d better watch their backs: Small and mid-tier companies

  • Acquisition

    Running With the Bulls

    No matter how much dust flies, spectators will see one thing when Cory Rasch explodes out of a chute this month atop a writhing bull: The Jack Daniel’s

  • Data Driven ROI

    ID, Please

    Collette Vacations had a powerful marketing tool at its fingertips: A database of customer satisfaction survey responses, which also held information

  • Data Driven ROI

    AAA Targets Teens

    AAA Insider, one of AAA Southern New England’s newest member programs, is also one of its most effective. A year in, free-to-paid memberships are converting at nearly 95%, compared with the club’s general renewal rate of around 89%.

  • Acquisition

    Super Duper Bowl

    Are you ready for some football? Brand marketers have been for months, but they’re no longer thinking only of Super Bowl Sunday. Many have expanded from