Data Driven ROI
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Acquisition
Babies “R” Us Makes Amends over New Year’s Contest
Babies “R” Us will give away $120,000 in savings bonds and cash to make peace with consumers after a disqualification in its First Baby of the Year contest set off a storm of criticism from Chinese-Americans and immigration advocates.
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Acquisition
Travelocity and MasterCard Incent Travel with Big Bucks
Travelocity has partnered with MasterCard Worldwide in an exclusive promotion that gives away thousands of dollars to cardholders.
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Data Driven ROI
Making Measurement Matter
(Direct) The rest of the world finally appears to have caught up with direct marketers’ focus on accountability.
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Data Driven ROI
When All You Know Is an E-mail Address
There’s a lot you can predict with respect to overall responsiveness, spam complaints, and unsubscribe and abandonment rates based on e-mail address.
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Data Driven ROI
Something for Something Drives Data Collection
In Latin, quid pro quo means “something for something.” As English speakers, we use the term to refer to a more-or-less equal exchange of goods or services. But that definition has severe limitations in the world of interactive promotions
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Acquisition
Yahoo Launches Intern Contest Tied to Apprentice Premiere
Yahoo is rolling out a new contest linked to the newest season of The Apprentice, giving viewers a chance to predict answers to upcoming shows for a chance to win prizes
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Acquisition
Pop-Tarts Play Trivial Pursuits
Kellogg and Hasbro have served up a playful version of Pop-Tarts, with Trivial Pursuit questions printed right on the pastries
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Data Driven ROI
Resolve to Communicate Better in 2007
It’s the start of a New Year, so that means it’s time to make some meaningful New Year’s Resolutions. You know, the kind that will make more money for your clients and yourself. It’s time to take a new look at what exactly you are selling for your clients. It’s also when you look at who really are your customers and prospects.
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Acquisition
Staples Fields Photo Contest—with Royalties
Office supply chain Staples is looking for a few good photos that it can turn into posters.
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Acquisition
Monster.Com Rolls Out Marketing Campaign
Job search Web site Monster.com is out with a new campaign that focuses on the fuzzy, positive points of looking for a new position.