Data Driven ROI
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Acquisition
Live from the PMA: Nancy Drew Film Gets Mystery Marketing Push
Warner Bros. has begun planting clues for two promotions behind its summer film Nancy Drew.
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Acquisition
Subway Touts Fresh Fit Menu Via Bike Giveaway
Subway restaurants has extended its healthy eating theme with a bike giveaway.
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Data Driven ROI
Efficiencies Enable Lillian Vernon to Shut Manila Contact Center
Crediting increased operational efficiencies as the catalyst, Lillian Vernon closed its satellite call center in Manila, Philippines, on March 18.
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Acquisition
Soft Scrub Launches Webisode from Apprentice Tie-In
The Dial Corp. is letting consumers create an ending to a Webisode it created during its task sponsorship on The Apprentice: Los Angeles.
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Data Driven ROI
Lord & Taylor Chooses New Customer Analytics System
Lord & Taylor, an upscale department store chain, has selected the Allink Enhanced offering from Harte Hanks to serve as the backbone of its customer insight, acquisition and retention efforts.
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Acquisition
Care Bears Celebrates 25 Years with Dodge Giveaway
American Greetings Care Bears brand is celebrating its Silver Anniversary with a sweepstakes offering the chance to win a new car.
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Acquisition
Wish-Bone Serves Up Fashion Show Again
Wish-Bone brings new meaning to salad “dressing.”
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Acquisition
Volvo Hypes 2007 Pirates Treasure Hunt
Volvo has launched a teaser campaign for its upcoming treasure hunt tied to the Pirates of the Caribbean: At World’s End.
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Acquisition
Southwest Names Winner in Consumer-Generated Ad Contest
After reviewing dozens of entries, Southwest Airlines has named a winner in its national consumer-generated ad contest.
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Data Driven ROI
Advanced Predictive Modeling Made Simple (Sort Of)
(Multichannel Merchant) Predictive modeling has been widely adopted in the direct marketing industry. So much so, it has become the direct marketer’s best friend.