Data Driven ROI
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Data Driven ROI
The Next Level
Dollars-and-cents ROI isn’t the only important metric for a data-driven company to consider when evaluating a loyalty program’s success. Indeed, the true
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Acquisition
Bunny Hunt
Lindt USA has hit the road in bunny-shaped cars to hand out samples of its iconic foil-wrapped Gold Bunny chocolate candy, just in time for Easter. The
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Data Driven ROI
Virgin Plays Loyalty Tune
Cancel the funeral for the retail music business. Virgin Megastores has created a rewards program that it hopes will stem music downloads and drive audiophiles
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Data & Analytics
Get Acquainted
If you want to use data to enhance product offerings, it’s essential to know what you’re working with. Consider the following practices: Cast a wide net
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Data Driven ROI
Loyalty Library: Translating Strategy into Program Design
Last month I discussed a basic approach to loyalty strategy. This month we’ll take that strategy and put it into practice. That means developing a program design that successfully implements your loyalty strategy.
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Acquisition
Going to the Dogs
Remember Pup-peroni dog snacks? Geoff Tanner hopes so. Tanner, the senior brand manager at parent Del Monte Pet Foods, has a plan to revive the 25-year-old
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Acquisition
Doritos, at it Again, Gives Control to Consumers
Doritos has put creative control once again into the hands of its consumers.
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Acquisition
Movie Gallery Launches World Series Sweepstakes
Movie Gallery and Major League Baseball Properties have teamed up in a promotion to will send fans to the game four of the 2007 World Series.
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Acquisition
Macy’s Targets College Crowd with Design Contest
Macy’s is out with a new marketing effort that targets college-aged students to promote its American Rag fashion apparel brand for young women.
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Data Driven ROI
COLLOQUY Corner: The Joy of Tiers
Loyalty marketers understand that not all customers are created equal. A well-designed program segments members based on their actual or potential value and assigns them to various program tiers