Data Driven ROI
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Acquisition
Mrs. Fields, iVillage Launch Anniversary Cookie Contest
Mrs. Fields is celebrating 30 years of cookies with an online contest that seeks out the next great cookie and offers the chance to win a dream kitchen.
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Data Driven ROI
FTC Cites Restaurant Operators for Devaluing Gift Cards Without Notice
The Federal Trade Commission has entered into a consent decree with three restaurant companies that gradually reduced the value of unused gift cards they had sold.
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Acquisition
Oxygen Fields F.A.T. Voting Contest
Cable network Oxygen is out with a contest tied to the upcoming season of Mo’Nique’s F.A.T. Chance that lets viewers pick three finalists to send to the show’s final casting call in Los Angeles.
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Acquisition
American Airlines Kicks off Million Mile Giveaway
American Airlines is out with a new loyalty campaign awarding travelers the chance to win bonus miles.
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Acquisition
Scholastic, Target Rev Summer Reading
Scholastic and Target Stores are ramping up a summer reading program that rewards kids and engages teachers and parents.
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Data Driven ROI
Loyalty Program Members Shop More, Spend More, Have More: Study
Retailers sensing that members of their loyalty programs are more valuable customers now have hard facts to back up their gut instincts. According to a survey of holiday spending, participants have more to spend — and they do spend it.
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Acquisition
HBO Hypes Final Sopranos Episodes with Online Sweepstakes
HBO is paying homage to the final episodes of The Sopranos with an online game and sweepstakes that lets fans take a whack at their favorite characters.
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Acquisition
Spalding Tips Mobile Marketing Push
Spalding is into a new game.
The sports equipment marketer has begun its first-ever mobile marketing campaign, a sweepstakes targeting 18- to 24-year-old basketball fans.
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Acquisition
Roto Rooter’s High-End Toilet Brings in 290,000 Sweeps Entries
With only a few days left, Roto-Rooter has brought in 290,000 entries in a sweepstakes that gives away a toilet.
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Data Driven ROI
The Next Level
Dollars-and-cents ROI isn’t the only important metric for a data-driven company to consider when evaluating a loyalty program’s success. Indeed, the true