Data Driven ROI
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Data Driven ROI
COLLOQUY Corner: The joys of a well-constructed financial model
The key to operating a financially sound loyalty program, of course, is to model the financial results before launch. While your analysis must contain basic assumptions about enrollment, funding, program operating costs, retention benefits and increased yield potential, you’ll still find it extremely useful.
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Acquisition
Miller Lite to Give Away 125 Jeeps this Summer
Miller Lite is teaming with the popular MTV show “Pimp My Ride” to give away 125 Jeeps this summer.
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Acquisition
Vanity Stores Bring Mandy Moore
Fashion retailer Vanity Stores has launched a new text messaging-based sweepstakes to promote singer and actress Mandy Moore’s new album for a chance to attend a world premiere of her new movie
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Acquisition
ESPN Zone Runs Father’s Day Contest
ESPN Zone is tapping into Father’s Day with a contest that lets kids say why their dad is No. 1.
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Acquisition
Burger King Names $1 Million Winner in Spidey Sweeps
It took only four hamburgers and two large drinks for an Indiana woman to walk away with $1 million in a recent Burger King’ contest tied to “Spider-Man 3.”
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Acquisition
Miller and NBA Team to Find Next Pro Player
Miller Lite and the National Basketball Association Development League are partnering in a challenge that offers participants the chance to be a pro basketball player.
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Acquisition
7-Eleven Hosts Fantastic 4 Screenings and Game
7-Eleven is suiting up for a month-long promotions blitz tied to “Fantastic 4: Rise of the Silver Surfer,” starting with advanced screenings this week.
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Acquisition
Oreo Brings Jingle Contest to Times Square
Oreo has reprised its jingle contest for the third year, this time with a showcase for winners in Times Square.
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Acquisition
Hearst, Lowe’s Team for Quick & Simple Sweeps
Hearst Magazines and Lowe’s have built a print and online sweepstakes with a different prize pool every week.
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Acquisition
Scholastic Sweeps Sends Winner to Harry Potter Launch Party
Once again, Harry Potter mania is underway. And the publisher of the best-selling series, Scholastic, is out with a sweepstakes that will send the winners to the launch event in London