Data Driven ROI
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Acquisition
7-Eleven Brings Simpsons to Life
7-Eleven has gone all-Simpsons for a month long in-store and online promotion tied to “The Simpsons Movie.”
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Acquisition
Lucky Jeans Hits the Road Via ‘Denim Highway’ Tour
Lucky Brand Jeans is pounding the pavement in a new marketing campaign designed to boost its brand and promote new store openings.
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Acquisition
Kodak Moves to Boost Printer Sales with Racecar Design Contest
Eastman Kodak entered the inkjet printer market in the spring and is now looking to NASCAR fans to find out what they think.
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Acquisition
And The Winner Is
Regina Marlborough was cruising the Web when she happened to come across the Promo Swag Bag Contest. She entered, and won. I always just see what’s out
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Acquisition
Friendly’s Kicks Off Consumer-Generated Contest
Friendly’s has rolled out a summertime promotion asking teens and young adults to show their passion for the brand through a video and photo contest.
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Acquisition
Contestants Angry Over Early Posting of Malibu Rum Video Winner
Entrants to an online contest promoting a new Malibu Rum flavor are angry over the premature release of the winning video.
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Acquisition
Max & Erma Promotes International Menu with Online Game
The American restaurant chain Max & Erma’s is using an online games to help introduce a summer menu featuring international fare.
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Data Driven ROI
My Big Silver Car: Coloring in the Emotional Side of Car Ownership
For those of us without trust funds, the first car we drive is usually not one we would have intentionally chosen for ourselves. How well the auto is marketed is definitely not a factor.
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Acquisition
MSN.com Kicks Off Live Earth Promotions
Microsoft’s MSN.com is kicking off its sponsorship of the upcoming Live Earth concert series with a host of promotions, including earth-friendly premiums and sweepstakes.
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Acquisition
Seven Sweeps Winners Head to Harry Potter Signing
More than 4,000 muggles entered a Harry Potter sweeps in the hopes of
winning a trip to Europe for an event marketing the debut of the seventh and
final book in the series.