Data Driven ROI
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Acquisition
Disney Pushes Blue-ray Technology via Tour
The Walt Disney Studios are launching an interactive, educational tour for its high-definition home entertainment Blu-ray technology.
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Acquisition
My Doritos
Doritos needs help. Or so it would seem, given its constant search for consumer-generated marketing creative. First there was the Crash the Super Bowl
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Data Driven ROI
How’re We Doing?
Return with us now to 1992, when integrated database marketing was in its infancy. I wrote a column that year proclaiming that this new concept would
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Acquisition
Top This
Been awhile since you’ve chewed bubble gum? Then maybe the bubble-blowing contest in Chicago last month wasn’t for you. But the 30-year-old gum brand
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Data Driven ROI
Good Policy: Automation and Tracking is Aon’s Insurance For Success
(Direct) To get the best insurance, you have to be well informed. You need to have the all the information to get the protection best suited for your needs.
Insurers too, need information—about their customers’ demographics, businesses and activities. For Aon Corp., that meant putting automated processes in place to better track prospects and generate qualified for sales representatives.
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Acquisition
UPS Taps Football Fans for Intercept Video Contest
UPS is seeking videos of the best amateur football interceptions in a nationwide contest for cash prizes to promote a delivery intercept service it kicked off earlier this year.
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Acquisition
Henkel Solicits Worst Moving Stories for Contest
Moving supplies marketer Henkel Corp. is inviting people to submit stories of their most awful moves ever and compete for a $5,000 grand prize.
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Acquisition
CompUSA Kicks Off Back to School Promo
CompUSA has launched an instant-win sweepstakes tied to its back-to-school campaign that offers the chance to win $10,000 or notebook computers.
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Acquisition
Embassy Suites Hotels Launches Photo Contest
Embassy Suites Hotels is out with a new photo contest that seeks out fun family vacation moments, offering the chance to win a trip to Hawaii.
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Acquisition
Omni Hotels Rewards Guests with iPhone giveaway
Omni Hotels is getting in on the Apple iPhone craze by launching a property-wide giveaway of the highly sought-after item as an incentive to get people into its properties