Data Driven ROI
-
Data Driven ROI
CRM Software Spending to Reach $7.4 Billion in 2007: Gartner
Worldwide customer relationship software revenue should exceed $7.4 billion in 2007, up from $6.5 billion in 2006, according to Gartner, Inc.
-
Data Driven ROI
Sharper Image Fortunes Down; Plans Distribution Center Closing
As part of a streamlining program, Sharper Image will close a Richmond, VA distribution center.
-
Acquisition
Homewood Suites Debuts Winning Contest Billboard Ads
Homewood Suites is giving three contest winners their 15 minutes of fame on an electronic billboard in New York City’s Times Square.
-
Acquisition
Scion Runs ‘Craft My Ride’ Contest
Scion is sponsoring a contest for amateur artists to customize hand-made accessories for one of its vehicles for a chance to win a 2008 Scion xD five-door subcompact.
-
Acquisition
Quaker Teams with ‘Curb’ Star to Launch Smart Heart Challenge
The Quaker Oatmeal Co. is using a little star power to encourage people to improve their heart health.
-
Acquisition
KFC Ties Sweepstakes to ‘Earl’ Premiere
KFC is out with a sweepstakes tied to NBC’s “My Name is Earl,” which offers the chance to win $25,000.
-
Data Driven ROI
Modeling Toward True Optimization
Models created using finite state machines can provide a flexible way to manage complex, longitudinal customer management programs. But, the technology does have its limitations. Click here to learn how David King says you can overcome those obstacles.
-
Acquisition
Suave to Send Moms to the Spa
Now that the kids are back in school, Suave wants to pamper moms with a one-day field trip to a Beverly Hill spa.
-
Acquisition
Embassy Suites Launches Do Not Disturb Sign Design Contest
Embassy Suites Hotels is on the hunt for the next best do not disturb door hanger, and is asking patrons to help design it in an online contest.
-
Acquisition
4Kids TV Kicks Off Sixth Season with Sweepstakes
4Kids Entertainment is supporting the sixth season of its Saturday morning kids block on Fox with a new look and sweepstakes, which offers the chance to win a video game system prize pack and other items