Data Driven ROI
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Data Driven ROI
Drinking Buddies: The Impact of Vintage CRM
My husband and I are members of two wine and spirits-related CRM programs. One has led to us making more purchases. The other hasn’t generated many additional buys – but has created a lot of good will.
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Data Driven ROI
Build Long-Lasting Customer Relationships Via E-Mail
E-mail marketing is a highly effective and low cost way to proactively communicate with customers and takes less time and resources than traditional marketing options such as direct mail.
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Acquisition
AA Uses Sweeps to Educate Customers
American Airlines has introduced an online sweeps to create awareness of its recently enhanced booking tool.
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Acquisition
Gillette Pushes Razor in Video Contest
Gillette is challenging college football fans to get their ‘game face’ on in a new promotion to push its Fusion Power razor.
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Acquisition
Bank of America Runs Contest for NASCAR Grand Marshal
The Bank of America is offering NASCAR fans a shot at being Honorary Grand Marshal at its upcoming sponsored race in Charlotte, N.C.
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Acquisition
Nissan, Hanes Join ESPN College Football Tour
Nissan and Hanes are hitting the road as co-sponsors of the ESPN Gridiron Blowout Tour, a college campus tailgate excursion expected to draw 1 million fans.
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Acquisition
Gardenburger Hunts for ‘Real Man’ Via Contest
Wholesome and Hearty Foods Co. has launched an online contest to find a ‘real man’ to promote its meatless products.
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Data Driven ROI
The Loyalty Ecosystem
In nature, ecosystems are dynamic. The denizens of an ecosystem don’t simply live peaceably side by side; they exist in symbiotic harmony. They benefit, interact with and feed each other. And to survive, ecosystems adapt to change. Because of these characteristics, an ecosystem is the perfect metaphor for a customer loyalty strategy.
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Acquisition
Most Obsessed Renter to Collect $20,000 from Apartments.com
Apartments.com, the nation’s largest online listing service for rental residences, has announced three finalists in its search for the most stuff-obsessed renter in the nation.
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Acquisition
Best Western Revs NASACR Loyalty Package
Customers who register for Best Western’s NASCAR-themed loyalty program will earn a chance to attend a NASCAR race—one entry for every night they spend in a Best Western lodging, through Oct. 6