Topic

Data Driven ROI

  • Acquisition

    Chandon Is Looking for a Few Good Hosts

    Domaine Chandon is partnering with cable’s Fine Living Network in a video search for the best party-givers in America, and offering as part of the grand prize the chance to throw next year’s holiday entertainment soiree at Chandon’s Napa Valley winery.

  • Acquisition

    Icehouse Lets Superfans Taste Bobble Head Glory

    Icehouse beer is giving armchair quarterbacks a chance to attend any sporting event in the U.S. in the coming year and see their own face bouncing on a personalized bobble head doll.

  • Data Driven ROI

    The Role of Loyalty in Communication Plans

    Sure, loyalty programs can help merchants build their house files. But they can do much more than that. Click here and find out why they can be used to deliver triggered messages to drive better response rates.

  • Data Driven ROI

    International Flair

    Everyone knows that a culturally diverse workplace is seen as a positive thing. And we also know successful businesses are better at understanding and connecting with their customers. You may not have thought about the connection between these two key ideas, but they are intrinsically linked.

  • Data Driven ROI

    An Underserved Market

    OK, we know it’s a stereotype: Hispanics are loyal to their families.

    But not all are loyal to brands

  • Data Driven ROI

    WORKER’S PARADISE

    Tony Hsieh, CEO of online shoe merchant Zappos.com, asks each employee to write a 100- to 500-word description of the company’s culture every year for

  • Data Driven ROI

    Cluster Bombing

    Does this sound familiar? You work for a retailer with a large catalog and Internet business. Your bosses figure out that not all customers are the same when it comes to brand loyalty, and that their purchase behaviors reflect this disparity.

  • Data Driven ROI

    THE CONVERSATION MATURES

    High-tech marketing is all grown up. From a marketing perspective, this means companies like Cisco have to be everywhere for their customers.

  • Data Driven ROI

    MEDICINAL PURPOSES

    Thanks to a plethora of new media options, patients are increasingly becoming more and more involved in making their health care decisions. For a pharmaceutical company like Pfizer, this means communicating with consumers in a variety of media.

  • Data Driven ROI

    Doing Their Homework

    Did we intentionally create a diverse workplace at The Marketing Store to be more effective in delivering results for our clients? Honestly, no. But we’ve been fortunate to observe the richness, value