Data Driven ROI
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Acquisition
News Briefs
CROCS: celebrated the opening of its first East Coast stores last week with a CD giveaway
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Acquisition
Bank of America Runs Monday Morning QB Sweeps
Bank of America began an National Football League sweepstakes promotion this week, offering a trip for two to Super Bowl XLII as grand prize.
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Data Driven ROI
Craig Hogan Joins Marketing Team At Scottrade
Scottrade, an online investment firm, has hired Craig Hogan to serve as director of customer intelligence, customer relationship management and reporting.
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Acquisition
Circuit City Promotes Store Openings with Mazda Giveaway
Circuit City is advertising the opening of 65 new and relocated stores with an instant-win game, which offers the chance to win a new vehicle.
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Acquisition
‘Family Guy’ Teams with Subway for In-Store Promo
Fox’s “Family Guy” has teamed up with Subway for its first, national quick-service restaurant promotion, which includes an online game and TV spots using characters from the series.
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Acquisition
T-Mobile Drives NBA All-Star Voting
T-Mobile is helping to push National Basketball Association All-Star balloting as primary sponsor with ballots at its retail stores, and a sweepstakes to win a trip to the game.
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Acquisition
Coffee Beanery Launches Scratch-and-Win Game
The Coffee Beanery is out with a scratch-and-win game to get people into its stores.
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Acquisition
Heinz Targets Best Tailgate Recipes
Heinz is once again looking for a good tailgate recipe, offering a reward of tickets to the Super Bowl.
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Acquisition
Toyota Ties Gas Fill Ups to Tire Buys
Toyota is driving tire purchases at its dealerships with a free gas offer.
People who buy four new tires at a participating Toyota Tire Center will receive a $50 Fill It Up gas card redeemable at any station that accepts American Express cards.
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Acquisition
Wendy’s to Give Away 100 Million Songs
Wendy’s is giving away up to 100 million songs as part of a partnership with the Rhapsody music site to customers who buy its combo meals.