Data Driven ROI
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Acquisition
Lifetime TV Promotes Puerto Rico Film with Sweeps
The Puerto Rico Tourism Co. and Lifetime Television are promoting a new film set in Puerto Rico, with a trip to the island.
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Data Driven ROI
Those Returns Better be Happy: Study
Nine out of 10 shoppers said a convenient returns policy is either important or somewhat important when deciding whether or not to shop with an unknown online merchant or cataloger, according to a study commissioned by returns management firm Newgistics.
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Acquisition
Old Navy Offers $10,000 in Game
Old Navy is giving people a chance to win money to buy items on their holiday wish list.
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Acquisition
Taco Bell Offers BCS Tix via Sweeps
Taco Bell is making itself a player in the Bowl Championship Series with a sweepstakes offering tickets to the championship match-up and three other bowl games.
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Acquisition
State Farm Runs Pro Bowl Sweeps
In its second season as presenting sponsor of the NFL Pro Bowl, State Farm is running a sweeps to prod interest in the post-season game.
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Acquisition
Papa John’s Runs Sweeps for Bowl Game Trip
Papa John’s is pushing fan interest in its upcoming self-titled college football bowl game with a contest to send two people to the game.
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Data Driven ROI
To Reach Upscale Consumers, Upscale Customer Service is Essential
If you want to reach upscale consumers with luxury products, be prepared to go above and beyond the typical call of duty. The Luxury Institute, which specializes in reviewing high-net worth marketing programs, sees several trends for the upcoming new year.
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Acquisition
Kraft Puts Rachael Ray Sweeps on 62 Million Nabisco Boxes
Kraft Foods is once again partnering with celebrity chef Rachael Ray for an on-pack holiday promotion for its Nabisco cracker line.
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Acquisition
KFC Launches Holiday Photo, Video Contest
To add some levity to the often stressful holiday season, KFC is searching out the best festive decorations as part of an online contest.
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Acquisition
Airborne Distributes 840,000 Samples in Airport Promotion
Herbal supplement Airborne is promoting its new On-the-Go product with a major sampling effort at several busy airports.