Data Driven ROI
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Acquisition
Hallmark Launches Online Voting in Card Contest
Hallmark is seeking votes for the top creation in its first card competition tied to (Product) Red.
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Data Driven ROI
In Loyalty, Talk Now, Earn Now, Redeem Now
The best loyalty programs thrive on dialogue. Members agree to provide information–through transactions, survey responses and declared preferences–and marketers respond with offers that not only reward customers for sharing, but also prove that the marketers are listening.
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Acquisition
HarperCollins, Coffee Co. Team for Packaging Deal
Just in time for the holidays, HarperCollins has teamed up with Leaves-N-Beans Roasting Co. in a packaging deal to promote paperback books with bags of coffee.
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Acquisition
Office Depot Runs Snow Globe Game
Office Depot is out with an interactive holiday promotion that offers the chance to win daily prizes, including computers, digital cameras and gift cards.
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Acquisition
Gillette Runs Sweeps With Golfing Grand Prize
Gillette is running a sweepstakes offering a private lesson with golf coach Hank Haney as the grand prize.
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Acquisition
Jelly Belly Names Recipe Contest Winner
Jelly Belly has named a computer expert as the top winner in its Recipe Game
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Acquisition
Wrigleyhoops.com Hypes NBA Sponsorship
The Wm Wrigley Co. is pumping up its NBA sponsorship through contests on a newly launched Web site.
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Acquisition
Home Depot Offers $25,000 Gift Card in Contest
Home Depot has launched a contest to promote gift cards sales and its home improvement messaging.
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Acquisition
Hertz Offers Car Rental Rewards via Sweepstakes
Hertz is running a sweepstakes with United Airlines offering airline miles as incentives to prod car rentals.
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Data Driven ROI
Live From NCDM: Sadh Gets Back To (Data)Basics
Customer relationship programs fail at an alarming rate — 70%, said Devyani Sadh, quoting industry statistics.
So why bother? Why go through the headaches of setting up a database marketing system at all?