Data Driven ROI
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Data Driven ROI
Database Marketing Vendors: Time to Jump on the Green Bandwagon?
With the number of post-holiday catalogs flooding his mailbox, Jeff Zabin wonders how many direct marketers are on a green mission. Click here to find out what Zabin has found out, and what companies are doing to cut down on environmental waste.
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Acquisition
Tyson Contest Searches for Gold Medal Mom
Tyson Foods, Inc. has teamed up with Olympic gymnastic champion Mary Lou Retton in a national search to find a woman who best fits the title “Gold Medal Mom.”
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Acquisition
Modell’s Runs Sweeps for Celtics Tix
New England Modell’s shoppers have a shot at scoring courtside seats for a Boston Celtics game.
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Acquisition
Lenox Looks for ‘Extra Mile Heroes’
In an expansion of its NASCAR sponsorship role, Lenox, a manufacturer of power tool accessories and hand tools, is running a contest to identify unsung heroes
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Acquisition
Dunkin’ Donuts Builds Brand via YouTube, Contest
Dunkin’ Donuts is turning to user-generated content to strengthen its brand.
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Acquisition
KFC Touts Big Game End Zone Chicken Dance
KFC is prodding some big-time footballers to flap their arms like chickens in a Super Bowl end zone celebration for charity.
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Acquisition
Domino’s Pizza Builder Contest Draws a Crowd
Domino’s Pizza is letting people play chef with an online pizza-building contest.
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Acquisition
P&G Seeks Alternative Uses of Bounce in Contest
Procter & Gamble is pushing its Bounce fabric-softener with a contest that offers the chance for the winning entry to appear in an upcoming print ad.
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Acquisition
I Can’t Believe It’s Not Butter Pushes $1 Million Sweeps
Unilever is letting people play with its I Can’t Believe It’s Not Butter brand with a game show style promotion and sweepstakes for a chance to win $1 million.
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Acquisition
Carnival Kicks off Valentine’s Day Contest
Carnival Cruise Lines is paying homage to Valentine’s Day with a contest that awards a free cruise to the couple with the most romantic stories.