Data Driven ROI
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Acquisition
Shape Up
For many Americans, a new year usually ushers in a resolution to lose weight and get healthy. Whether they achieve their goals remains to be seen. But
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Data Driven ROI
Now What?
The combination of unlimited choice and the ability to find anything and everything quickly has shifted the power from direct marketers to their customers.
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Acquisition
General Mills Curves Contest Draws 29,000 Votes
A General Mills contest to find the next fresh face to appear on its Curves Cereal box drew more than 29,000 votes and five overall winners.
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Acquisition
Ethanol Group Offers Indy 500 TV Spot for Best User Video
An industry association formed around the production and use of ethanol wants to find an eco-minded fan who can create the most persuasive 30-second video about the fossil fuel alternative’s impact for the planet
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Acquisition
Godiva Launches Valentine’s Day Promo
Godiva Chocolatier is out with a Valentine’s sweepstakes offering the chance to win a chocolate-filled weekend getaway.
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Acquisition
Visit London Promotes Valentine’s Getaway Sweeps
Visit London is bringing a little bit of London to Manhattan this week through the creation of ice sculptures in the form of iconic London landmarks.
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Acquisition
Gap Casting Call Draws a Half a Million Votes
A Gap contest to find fresh young faces to be featured in in-store ads has drawn 500,000 votes and four winners.
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Acquisition
Renuzit Launches Home Makeover Sweepstakes
The Dial Corp. is promoting an addition to its Renuzit air freshener line with a contest offering the chance to win a home makeover.
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Data Driven ROI
OgilvyOne Named Agency of Record for Sears and Kmart
Ogilvy Worldwide’s digital and direct marketing division, OgilvyOne has been selected to serve as the agency of record for Sears Holdings Corp., the parent company of Kmart and Sears, Roebuck and Co.
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Data Driven ROI
Potential Data Breech for J.C. Penney
(Multichannel Merchant) Credit card holders of general merchant J.C. Penney Co. are among the 650,000 customers whose personal information may have been compromised because of a lost back-up computer tape.