Data Driven ROI
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Acquisition
Tide Super Bowl Ad Gets Extra Yardage from Web Promos
Tide is capitalizing on the high visibility of its “Talking Stain” Super Bowl TV spot with two contests centered on the campaign.
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Acquisition
Jiffy Lube Launches Women’s Heart Health Campaign
In its first national cause marketing campaign, Jiffy Lube is encouraging women to focus on their cardiovascular health.
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Acquisition
Metamucil Pushes Health via Online Campaign, Sweeps
Procter & Gamble’s Metamucil brand is using a little star power to promote a new health campaign that encourages women to “beautify” their hearts.
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Acquisition
Alltel Launches Multi-Faceted NASCAR Campaign
Alltel Wireless is aggressively tooling up its activation plans for sponsorship of the No. 12 Dodge Penske Racing Team.
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Acquisition
Doritos Names 22-Year-Old Winner of Super Bowl Music Contest
A young woman singing folk music turned out to be the winner in Frito-Lay’s Crash the Super Bowl music contest.
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Acquisition
Pizza Hut Pushes Pies with Instant-Win Game, Sweeps
Pizza Hut is out with an instant-win game and sweepstakes that turns people into wordsmiths to find the perfect way to describe its Crunchy Cheesy Crust Pizza.
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Acquisition
Regal Rolls Out Red Carpet Sweepstakes
Regal Entertainment Group is offering movie buffs a chance to rub shoulders with film stars at the Oscars.
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Acquisition
Gillette Contest Jump Starts NASCAR Season
Gillette is looking to ignite interest in the start of the NASCAR season with a contest where people can vote for the six drivers who they think the company has chosen as its racing team.
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Acquisition
Disney.com Runs Sweeps for ‘Dreams’ Vacations
Disney.com is seeking to fuel thoughts of fantasy vacations with a month-long sweepstakes for a trip to a Disney theme park.
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Acquisition
Shape Up
For many Americans, a new year usually ushers in a resolution to lose weight and get healthy. Whether they achieve their goals remains to be seen. But