Data Driven ROI
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Acquisition
Breakfast Stumping
Denny’s is playing off the current political season with a marketing campaign that urges people to vote, not for the remaining presidential candidates,
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Acquisition
Gillette Pitches New Antiperspirant with Wedding Proposal Contest
Gillette has partnered with a wedding Web site in a search for grooms to boost awareness of its new antiperspirant.
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Data Driven ROI
Surprise Your Most Loyal Customers
What do you do to make your very, very best customers feel appreciated? Considering how much they purchase, and how you spend almost nothing to bring them back again, probably not enough.
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Acquisition
GameStop Unlocks the Buzz around “Grand Theft Auto IV”
In the world of video games, Rockstar Games’ upcoming April 28 release of “Grand Theft Auto IV: Liberty City” is generating as much buzz as the next Batman movie.
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Acquisition
Macy’s Teams with National Park Foundation for Green Campaign
Macy’s is partnering with the National Park Foundation to launch a weeklong eco-awareness campaign next month that will include charity shopping days and giveaways.
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Acquisition
NatureSweet Pushes Tomatoes with Disney Tunes
NatureSweet, a producer of bite-sized tomatoes, is teaming up with Disney to promote healthy snacking options for kids and moms.
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Acquisition
Homewood Suites by Hilton Renews Billboard Contest
Homewood Suites by Hilton is back once again giving people a chance to put their mugs on one of the world’s largest stages—video billboards in New York City’s Times Square.
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Acquisition
Dr Pepper Pledges Free Pop if Axl Rose Puts Out
Dr Pepper is prodding pop icon Axl Rose to release his long-awaited recording, titled “Chinese Democracy,” with a promise to give everyone in America a free Dr. Pepper if he comes through this year.
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Acquisition
MoveOn.org Goes to Grassroots for a Pro-Obama Spot
Political activist organization MoveOn.org has begun a search for the perfect Barack Obama video ad, as created by average folks and judged by a Who’s Who of Hollywood’s left-leaning celebrities.
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Acquisition
Jell-O Pushes Red Carpet Sweeps on 27 Million Packages
Kraft’s is pushing the low-calorie benefit of Jello-O with a sweepstakes that offers the chance to win a trip to a red carpet event in Los Angeles.