Data Driven ROI
-
Acquisition
Doritos Xbox Contest Winner’s Game Idea Debuts
Nearly two years after Mike Borland conceived it, the “Doritos Dash of Destruction” debuted this week as an Xbox Live Arcade game.
-
Data Driven ROI
Online Shopping Satisfaction Lags 2007’s Level
Since Thanksgiving, online customer satisfaction has lagged last year
-
Acquisition
AT&T Lets Fans Pick Cotton Bowl Highlights
AT&T is plugging its bowl game sponsorship and its wireless service by encouraging college football fans to pick the most momentous occasion in Cotton Bowl history
-
Data Driven ROI
In a Down Economy, Go Big or Partner Up
The natural corporate reaction in the current economic environment is to hunker down and tighten up. Read why this may be the time to join marketing forces with non-competing properties so you all can survive
-
Acquisition
MasterCard Runs NBA Sweepstakes
MasterCard is offering customers a shot at a trip to the NBA All-Star Game if they book a trip on Southwest Airlines or a reservation at Starwood Hotels with a MasterCard card.
-
Acquisition
Reebok to Run Lost Logo Contest at NHL Winter Classic
Reebok will run a contest during the National Hockey League Winter Classic for fans attending the annual outdoor game or watching on TV to identify the player who doesn’t have the Reebok logo on his jersey for a shot at Stanley Cup Final tickets.
-
Acquisition
Coors Light Contest Offers Trips to the Super Bowl
Coors Light has unveiled its plans for the Super Bowl.
-
Data Driven ROI
Andrew Mitchell, Dennis Armbruster Join LoyaltyOne
Dennis Armbruster and Andrew Mitchell have joined LoyaltyOne, a loyalty marketing services provider.
-
Acquisition
Hispanic Consumers to Add Sabor to Kleenex Packages
Kleenex wants to get some Latin flavor onto its packaging to celebrate Hispanic Heritage Month in September 2009
-
Data Driven ROI
Fred Waugh Takes VP of Alliances Position at Convio
Fred Waugh has assumed the newly created position of vice president of alliances at CRM firm Convio