Data Driven ROI
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Acquisition
Hostess Pushes ‘Madagascar 2’ DVD with Sweeps, Rebate
Hostess is teaming up with DreamWorks Animation SKG, Inc. to promote the DVD release of “Madagascar: Escape 2 Africa” with an on-pack sweepstakes offering the chance to win a trip to San Diego for an animal adventure
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Acquisition
Burger King Launches ‘Pink Panther 2’ Instant-Win Game
Burger King is pushing sales of its BK Fresh Apple Fries with an instant-win game tied to MGM and Columbia Pictures’ recent release of “Pink Panther 2.”
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Acquisition
Adidas Runs Training Contest with WNBA Star
Adidas is running a contest inviting women to share their stories of training failure and success for a shot at appearing in an in-store campaign with Women’s National Basketball Association star Candace Parker.
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Acquisition
Twix Seeks Big Laughs in Video Contest
Calling all college students with a funny bone. Mars Snackfood U.S. is searching for the funniest college student in an online contest tied to its Twix brand.
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Acquisition
Pizza Hut Boasts Tuscani Lasagna with Italy Sweeps
Pizza Hut is targeting Facebook users with a sweepstakes offering a trip to Italy to hype up its new Tuscani Lasagna.
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Data Driven ROI
Melissa Data Acquires M1 Data and Analytics
Melissa Data, a direct marketing services company, has acquired list wholesaler M1 Data & Analytics from Metro One Telecommunications Inc.
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Data Driven ROI
Harland Clarke Names DallAcqua EVP
Harland Clarke has named Charles DallAcqua executive vice president. He will oversee the company’s marketing services, direct-to-consumer and direct-to-business divisions.
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Data Driven ROI
Harland Clarke Names DallAcqua EVP
Harland Clarke has named Charles DallAcqua executive vice president. He will oversee the company’s marketing services, direct-to-consumer and direct-to-business divisions.
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Acquisition
Eight O’Clock Coffee Seeks Input on New Look
Eight O’Clock is marking its 150th anniversary with a facelift, and is asking its customers to help decide the new look.
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Acquisition
Indiana Brothers Win $1 Million in Doritos Ad Contest
If at first you don’t succeed, try, try again.