Profiles & Campaigns
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Acquisition
7,000 Essay Contest Entries, One Maine Inn and Plenty of Headaches
Turns out, an essay contest isn’t just for marketers. The owner of an inn in Maine ran just such a contest to sell her inn but not without headaches.
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Acquisition
Calvin Klein Still Thrives on Sexy: CMO
Melisa Goldie, CMO, Calvin Klein, on why and how after all these years—and many controversies—sexy still works for the brand.
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Acquisition
Airbnb Disrupts the Travel Industry and Marketing Norms
Jonathan Mildenhall, Airbnb’s CMO, on how the brand grew from 3 beds to 1 million homes in just seven years.
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Acquisition
Jeff Charney, Progressive CMO: You Better Out-Create
Jeff Charney, CMO at Progressive Casualty Insurance on Flo, how to be disruptive and his seven recommendations to drive change.
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Acquisition
Forbes First Ranking of Top YouTube Stars
Forbes brings us its first ranking of the top-paid YouTube stars. Most are under 30 and most get their earnings from advertising.
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Profiles & Campaigns
Plan to Revive Smith Bros. Cough Drops Fails
This article, from the Chicago Tribune, where Smith Bros. has been based, shares the history and, the rise and fall of this iconic brand.
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Acquisition
How Ballard Designs, Georgia Aquarium Use Social to Drive Digital
Join us to learn the “5 Keys for Using Social to Drive Digital Marketing (You haven’t thought of)” during the free webinar Oct. 7 at 2 pm.
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Profiles & Campaigns
Unilever’s Keith Weed on how his Massive Marketing Department Churns
Keith Weed is at the top of the marketing chain at Unilever managing 6,000 marketers. He gives us a behind-the-scenes look at the operations.
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Acquisition
Jim Beam Apple Tries Snapchat to Reach Millennials
Jim Beam has set its sites on using the messaging app Snapchat this fall to promote Jim Beam Apple.
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Acquisition
Data Helps Kraft Cook Up a Segmented Content Strategy
Kraft Foods was doing content marketing before content marketing was cool—heck, they were doing it before anyone even knew what was content marketing.