Profiles & Campaigns
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Profiles & Campaigns
Why McDonald’s Passed on a Super Bowl Ad
Forbes.com makes the case for why the Super Bowl is not the right investment for most brands. After running a spot last year, this year McDonald’s is taking a pass.
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Acquisition
Steven Tyler + Skittles=1 Sweet Super Bowl Ad
This is an inside look at the making of a Super Bowl spot, by DDB Chicago, that we don’t often get to see. Matt Montei, senior marketing director at Skittles parent company Wrigley, weighs in.
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Acquisition
Pepsi’s Super Social Bowl Marketing
Pepsi’s digital marketing director, Linda Lagos, shares some of the brands social marketing plans, but keeps plenty of secrets for Super Bowl Sunday.
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Acquisition
Coors Light’s Musical Sidewalk Experience
Coors Light is delivering playlists—developed by neighborhood preferences—to New York City via branded kiosks.
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Acquisition
Bud Starts the Super Bowl Party with Schumer and Rogen
Budweiser is starting up its Super Bowl campaign with a zany ad featuring comedic duo Amy Schumer and Seth Rogen—the faces of The Bud Light Party.
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Acquisition
Avocado Marketer Stresses Over 2nd Year Super Bowl Ads
Alvaro Luque, the president of Avocados from Mexico, is bracing for the organization’s second Super Bowl spot to air Feb. 7.
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Acquisition
Coke Tries to Stop Sales Slide with “Taste the Feeling”
Coca-Cola hopes that its new campaign, “Taste the Feeling,” will spark a fire under sales, which have been flagging for more than 10 years.
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Acquisition
Chick-fil-A Steps on the Social Media Gas Pedal
Kristen Hunter, Chick-fil-A’s head of social and digital marketing, weighs in on how the brand is speeding up its social media marketing.
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Acquisition
3 Questions To Bring an Interactive Campaign to Life
There are three key questions marketers need to ask themselves when crafting an interactive campaign, especially at the speed of light now required.
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Engage & Convert
Heineken “Cities” Campaign Lights Up SF Bay Bridge
Heineken has added another notch in it “Cities” campaign, which partners with big cities across the U.S. for special events that enhance the cityscape.