Profiles & Campaigns
-
Acquisition
Location-Based Marketing Now a Must Do: Forbes Study
A new report from by Forbes Insights and xAd finds that location-based marketing is strategy that must take priority.
-
Acquisition
8 Brand Partnerships to Steal Ideas From
From Benjamin Moore to The Gap to Dr Pepper, here are eight killer brand partnerships among thousands in the marketplace as examples of brilliant marketing.
-
Acquisition
The (Pepsi) Emoji Generation
Pepsi has designed hundreds of emojis that appear on its bottles and cans of soda as a marketing ploy to encourage purchase and viral share.
-
Acquisition
Great Wolf Lodge Uses Storytelling, Not Sales
Great Wolf Lodge is testing storytelling as a marketing tactic, to see if an emotional connection with consumers coverts to sales.
-
Acquisition
Home Away Uses Awkward, Gross Moments to Fend Off Competition
Home Away’s new campaign, “It’s Your Vacation, Why Share it,” takes aim at rival Airbnb. Mariano Dima, CMO at Home Away, comments on the campaign.
-
Acquisition
Wendy’s CMO Kurt Kane on its “Deliciously Different” Campaign
Wendy’s CMO Kurt Kane on the strategy behind “Deliciously Different,” whether the “freshness” message will resonate and the creative used to make the point.
-
Acquisition
Target + Gwen Stefani, the Latest Live TV Event
Staging a Live TV Event is becoming a popular form of entertainment marketing, if you can afford the price.
-
Engagement
Generate More Revenue With Sponsorship Promotions: 5 Tips
Successful sponsorships don’t rely on volume — they rely on relevance. Here’s five tips to drive revenue.
-
Acquisition
SAP CMO on Tackling the Super Bowl
SAP CMO Maggie Jones discussed its sponsorship strategy and experiential activations around Super Bowl 50 in San Francisco.
-
Digital
Patrón Tequila, Dominant, Yet Fights Authenticity Challenge
Lee Applbaum, global CMO for Patrón Spirits, talks about how the brand fought back a authenticity challenge.