Profiles & Campaigns
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Acquisition
Chicken of the Sea’s Christie Fleming on Why it Chose Walmart
Christie Fleming, SVP marketing, Chicken of the Sea, on why the brand chose Walmart as a strategic retail partner when it launched its salmon initiative.
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Acquisition
Get the Scoop in Chief Marketer’s Super Book
Check out the digital edition of Chief Marketer’s annual Super Book, featuring the PRO Awards, Top Shops and more!
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Acquisition
Go Fish: Contest Casts Goldfish Snacks as Video Stars
Goldfish crackers let loose hundreds, if not thousands, of its cheesy fish-shaped snacks for kids to cast as rising stars in stop-motion animation films.
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Acquisition
5 Tips to Effectively Communicate a Genuine Message on Video
Rescue Chocolate used easy video-building tools and pre-existing content to bring a piece of video together in its own way.
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Acquisition
Taco Bell Looks to Social Fans for Video Content Inspiration
Taco Bell has launched a video series, Taco Tales, to reach consumers far beyond its drive-thru windows and snappy in-restaurant seating.
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Acquisition
The Most Intriguing 2016 Marketing Campaigns
These 2016 marketing campaigns were experimental, partnered with causes, deployed live video and were all framed by clear consumer insights and smart data.
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Engagement
Messaging vs. Storytelling: The Evolution of Brand Communication
Brands like Always are seeing that storytelling is the best way to engage consumers. Here’s why.
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Acquisition
Bloopers, Bombs and Downright Dumb Marketing from 2016
Grab a cup of coffee—a spiked eggnog might be more appropriate for this lineup of marketing bloopers—sit back and be reminded of what NOT to do in 2017.
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Acquisition
Bacardi Taps Instagram Stories for DJ Experience
Alcohol brands are often on the cutting edge of technology to interact socially. Music is also often in play and the Bacardi Instant DJ Experience is no exception.
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Acquisition
In New Campaign, Coke Pairs Beverage with Paella and Lobster
Coca-Cola wants consumers to get the idea that a bottle of Coke goes with all kinds of epicurean and home-made dishes like Coke and paella.