Profiles & Campaigns
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Acquisition
Getting in the Game: Pizza Hut “Squares Pick’em”
Pizza Hut ran its own “Squares Pick’em” digital game on Yahoo Sports that let football fans play along with the Big Game yesterday.
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Digital
Amazon and PayPal in Online Payment Talks
Amazon and PayPal are reportedly in talks for the etailer to allow PayPal payments on its site, as the ecommerce wars continue.
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Acquisition
A Super Bowl Spot is No Longer an Ad, It’s Content
A successful Super Bowl ad is one that garners the most shares, the most word-of-mouth and comments. An ad has to enter the conversation.
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Acquisition
Who Knew Tim Tebow Could Make Guacamole?
Avocados from Mexico has whipped up an integrated campaign with reminders that avocados are a key ingredient in a football-watching staple, Guacamole.
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Acquisition
Guacamole Cannoli Anyone? Compliments of Honda for the Super Bowl
In addition to making its first TV debut during the Big Game this weekend, Honda is cooking up some Super Bowl snacks of its own—with free delivery!
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Acquisition
PowerBar’s Gutsy Deal with Ryan Lochte
Nick Stiritz, senior brand manager PowerBar, takes us behind the scenes of the “Clean Start” campaign and the challenges working with Ryan Lochte.
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Acquisition
Heineken USA CMO on Dos Equis “Most Interesting” College Football Playoff Deal
Heineken USA CMO, Nuno Teles, discusses the strategy behind the College Football Playoff deal and its striking success in year one.
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Acquisition
Target Embarks on Largest Push into Team Sports
With a new CEO at the helm, Target is readying a major push into sports as the official partner of Major League Soccer, along with other deals.
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Acquisition
Jockey, With No Budget, Finds Success in Content Marketing
Learn how the small, but mighty, Jockey team drove its content marketing strategy from nothing to something.
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Acquisition
Hasbro Takes Votes for Monopoly Game Tokens
The Monopoly Token Madness Vote lets fans choose all eight tokens for the new Monopoly game that debuts in August.