Profiles & Campaigns
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Acquisition
UPS Consumer Experience is All About Taylor Swift’s New Album
As the official delivery partner for Taylor Swift’s new album “Reputation,” UPS
has activated a consumer experience to engage the legions of Swifties. -
Direct Marketing | Print
Whirlpool & Firestone Building Products’ B2B Live Event Tips
Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert this week.
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Acquisition
B2B Connect to Convert: Lead Gen, Brand Buzz, An Eclipse & More
Here’s some of the highlights from B2B Connect to Convert, with everything from building buzz and brand to copywriting tips and an eclipse.
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Acquisition
Kind Makes its Point with Mountains of Sugar in Times Square
Kind dumped 45,485 pounds of sugar in Times Square to bring attention to the amount of added sugar kids are consuming.
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Acquisition
Airbnb Contestants Win Unforgettable View of Solar Eclipse
Airbnb’s Eclipse Contest was in partnership with National Geographic, bringing together the smarts and the locale for the perfect viewing experience.
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Acquisition
How Regional Energy Drink Sunshine Reaches Across the Country
The Share the Sunshine campaign put a surprising twist on a sampling program that helps expose new customers to the Sunshine energy drink.
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Acquisition
Teaching the Masses What Bud Light is Really All About
Andy Goeler, VP marketing, Bud Light, talks about
the shift to educational marketing and other ideas
brewing in the marketing department. -
Acquisition
Snap a Bottle of Pepsi and You Just Might End up at the Super Bowl
Snapchat and gamification turn stagnant bottles of Pepsi and
packages of Frito-Lay snacks into an entertaining sweepstakes. -
Acquisition
16 College Freshman Join Prego for Dinner
Yin Woon Rani, VP of integrated marketing at Campbell’s, on the strategy
behind the “Welcome to the Family” Prego consumer experience. -
Engagement
Touchtown Engages Senior Centers With Marketing Automation
Marketing automation is helping Touchtown get user-friendly tech solutions into the hands of seniors, and gently welcome them to the digital age.