Profiles & Campaigns
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Acquisition
How Birchbox’s One-Day Social Media Event Drew Astonishing Results
Hear from Birchbox’s CMO on how it built a “war room” to execute a one day social-media event last month: Birchbox Customer Appreciation Day.
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Acquisition
Technology Trailblazer: Patrón Innovates with New Apple AR Tech
Adrian Parker, VP marketing, Patrón Spirits, on how digital and technology
have changed the consumer—and marketer—experience. -
Demand Gen
Nerf Guns and ABM Help Cybereason Hit Targets
A combination of creative direct mail, ABM and Nerf guns are helping cyber security firm Cybereason reach prospective customers.
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Engagement
The True Tale of Johnny Cupcakes
Johnny Cupcakes founder Johnny Earle shares the story of his
brand’s tasty experiential marketing strategy. -
Acquisition
Gatorade Settles with California Over Dissing Water in Mobile Game
Gatorade agreed to pay $300,000 to settle a complaint that it made misleading statements
about water in a videogame it developed for teens and young adults. -
Acquisition
Data, Warm Cookies and Capturing Digital Media: Hilton’s Global Marketer
Hilton Global Marketing VP H. Stuart Foster shares insight on the three digital strategies used to deliver the Your Warm Cookie Awaits campaign.
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Acquisition
Clorox Says Clean is “An Idea” in New Short Films
Clorox is using short films as a way to push a more human message,
that using its products can bring about emotional change. -
Demand Gen
Webinars Engage Prospects for Iron Mountain and Recall
Webinars helped record management firm Recall educate customers and prospects, increasing brand positioning in a competitive space.
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Acquisition
Game On! Marriott Updates its NFL Partnership with Virtual Reality Dome
Courtyard by Marriott’s popular Super Bowl Sleepover Contest is back with
a fully customized 4D experience debuting Sept. 28 in NYC. -
Data & Analytics
Trifacta Creates a Tiered ABM Focus
Trifacta is finding success with ABM by approaching top tier targets with customized marketing programs.