Profiles & Campaigns
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Acquisition
First Female Iteration of Johnnie Walker Debuts
In a bid to attract more women to its brand Johnnie Walker Black Label has unveiled Jane Walker.
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Acquisition
Sassy Lime-a-Ritas Dish on Social Advice Column
People—over 21, of course—can ask The Ritas any question they want and they’ll
get back a to-the-point answer. -
Acquisition
United Airlines Pumps Massive Olympics Marketing into Social
The United Airlines Superheroes Olympics campaign is well underway and it is forging
a blazing trail of social and video content. -
Acquisition
Lucky Charms Boots One Charm in Favor of a Magical Unicorn
Lucky Charms ran a contest on Twitter to let consumers
choose the next Lucky Charm marshmallow. -
Acquisition
Subway Launches “Make It What You Want” Campaign
Subway’s new “Anthem” video features live action and user-generated content
that shows people living life and how Subway fits into those experiences. -
Acquisition
Lay’s Mission To Spread Smiles Across America
Sarah Guzman, senior director of marketing at Pepsico, shares the strategy behind
the Smile with Lay’s campaign and activating its partnership with Operation Smile. -
Acquisition
McDonald’s Epic Big Mac Ring is Contest’s Grand Prize
Judging is now underway to see who will win the McDonald’s Bling Mac Contest, a special promo for Valentine’s Day.
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Acquisition
How to Add Meaning and Purpose to Marketing
Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper
and the retailer—each play a critical role -
Acquisition
3 Sectors Poised for Experiential Success in 2018
Check out three industries that are putting more resources into experiential
strategies this year: luxury, automotive and tech. -
Acquisition
How HGTV Developed “Hazel” its New Chatbot
Liesel Kipp, SVP product and design, Scripps Networks Interactive, gives us the
details on the new HGTV chatbot on Facebook Messenger.