Profiles & Campaigns
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Acquisition
Auntie Anne’s Launches Pretzel-Inspired Clothing Line
The brand is celebrating 30 years of twisting gooey dough into chewy, delicious pretzels.
To celebrate, the brand has debuted a line of clothing and accessories. -
Acquisition
Pizza Hut Calls Blockbuster Plays for New NFL Partnership
Among a series of activations, Pizza Hut has drafted an NFL superstar as ambassador for
the “Doorbell Dance” video campaign and sweepstakes. -
Acquisition
Kellogg Spins New Vinyl Made of Cereal
The playable record features a core of cereal, topped with layers of milk and dark chocolate all pressed into a 3D-printed mold to create playable grooves.
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Events
Peet’s Coffee Brews Chilly Coachella Activations
Peet’s Coffee got into the spirit of Coachella this week with several
brand activations to promote its chilled Cold Brew. -
Profiles & Campaigns
Avengers Assemble: The Marketing Charge for Infinity War
Coca-Cola, Rocket Mortgage, Duracell and American Airlines are among the brands hitching their wagons to “Avengers: Infinity War.” Here’s a round-up of the some of the global tie-ins
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MarTech
AI For Marketers—What You Need to Know NOW
Does your brand need to invest in AI? What technology and tools do you need to make it happen? How are brands like IBM, Facebook, Ally Bank and more leveraging AI the best across their B2B and B2C campaigns?
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Acquisition
W Hotels Creates One-of-a-Kind Experience at Coachella
Jennifer Utz Ilecki, VP, buzz marketing & partnerships, Marriott International,
shares how it’s all going to shake out. -
Profiles & Campaigns
Q&A: Coalfire on the Challenges of Selling Cyber Security
Coalfire CMO Patrick Kehoe talks with Chief Marketer about the hurdles and opportunities for selling cyber security services in today’s environment.
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Profiles & Campaigns
Grant Thornton Teams With PGA for TV Spot
Audit and tax advisory firm Grant Thornton is leveraging a partnership with the
PGA in a new TV spot featuring pro golfer Rickie Fowler. -
Acquisition
Google and Target Release Voice-Activated Coupon
Target is testing a voice-activated coupon as a way to encourage people to
start using Google Assistant to shop at Target.